"How to Win the CES Innovation Award"... KOTRA Shares Know-How with Startups

Webinar Held on the 28th
Individual Mentoring for One Month Provided to 30 Innovative Startups

[Asia Economy Reporter Kim Heung-soon] KOTRA announced on the 18th that it will hold a webinar on the 28th to provide domestic startups with know-how on winning the 'International Consumer Electronics Show (CES) 2022 Innovation Award.'

The CES Innovation Award is given by the Consumer Technology Association (CTA) in the United States and selects innovative and well-designed IT and electronic products that are launched on the market for the first time that year.

KOTRA explained, "For startups to receive investment and find business partners, it is important to raise awareness of their products and technology," adding, "Winning the CES Innovation Award is a very effective way to increase a startup's recognition."

In the webinar, representatives from two startups that won the CES Innovation Award in 2020 and 2021 will serve as speakers to share related know-how, including tips and precautions for writing the application.

Huh Young-hoe, CEO of WithUs, said, "When writing the CES Innovation Award application, it is important to describe the product's features and functions concisely and clearly." Another speaker, Kang Tae-il, CEO of InderKeg, added, "If submitting a product video, it should be composed to correspond with the content described in the application."

KOTRA will also provide individual mentoring services for one month starting in August to assist with writing the CES 2022 Innovation Award applications. Thirty selected startups will receive support from professional consulting firms, including storytelling techniques for their products and English proofreading. These 30 startups will also receive coverage for the CES Innovation Award application fees.

Yoo Jung-yeol, President of KOTRA, said, "We will create various support projects so that our startups can raise their awareness and attract attention on the global stage."

This content was produced with the assistance of AI translation services.