New Concept OTT Platform Service Company Staby Co., Ltd. Signs Business Agreement with Myongji University Industry-Academic Cooperation Foundation

Staby Co., Ltd., a new-concept OTT video platform service company, announced on the 14th that it has signed a business agreement with Myongji University Industry-Academic Cooperation Foundation and the College of Arts.

Staby Co., Ltd. is an IT company that first introduced a revenue-sharing system based on blockchain-related core technology, which has recently been gaining attention, under the motto "We cannot satisfy everyone, but anyone can enjoy it." Leading with content from various fields and genres aimed at breaking fixed stereotypes and misunderstandings about culture, it emphasizes a reasonable charging system with the advertising message "Now, pay only for what you watch," and launched the new-concept OTT platform "stabyGO" last June, differentiating itself from other platforms.

This business agreement is one of Staby Co., Ltd.'s business areas that embody its values to showcase content in various genres and create a healthy creative ecosystem for creators. It is receiving positive evaluations for effectively fulfilling the purpose of existing industry-academic cooperation, as it not only supports the original content production of students in their 20s but also enables revenue generation based on Staby’s proprietary IT technology-equipped revenue-sharing system. This has drawn attention to the potential impact on the industry.

The main contents of the agreement include the development of industry-academic cooperation programs with the College of Arts (Art & Multimedia Composition Major and Film Major), joint use of equipment and facilities, mutual exchange of personnel, and joint business promotion. In particular, the difficulties students face in forming teams necessary for content production are addressed through Staby’s team-building service platform "stabyCONNECT," which facilitates collaboration structures among team members from different majors. Accordingly, the produced content is broadcast on the OTT platform "stabyGO," and the revenue generated is fairly and reasonably distributed through Staby’s new revenue-sharing system. In other words, the entire integrated process from planning and team formation to production, broadcasting, and revenue sharing is supported.

A representative of Staby Co., Ltd. stated, "Recently, the trend of non-mainstream art content such as hip-hop, fine arts, street culture, Korean traditional music (gugak), opera, and contemporary dance through media channels strongly suggests that these can establish themselves as popular, mainstream trends in line with diversified media and generational perception changes."

In this way, aligned with the current generation’s taste of enjoying both mainstream and non-mainstream cultures without distinction, Staby’s goal is to create an environment that leads social and cultural trends so that anyone can reasonably enjoy content from various genres and fields.

Furthermore, after the official service launch of "stabyGO" in June, it recorded over 10,000 cumulative users within just three weeks. Going forward, Staby plans to continue increasing its user base by preparing trendy content across various genres and fields, as well as original content produced on stabyGO, enabling communication between creators and consumers while balancing artistic value and popularity.

This content was produced with the assistance of AI translation services.