If You Manage Your Health Well, You Can Buy Health Foods with Insurance Company Points

Insurance Companies Providing Comprehensive Healthcare Based on Platforms

[Asia Economy Reporter Oh Hyung-gil] If you subscribe to insurance and manage your health well, you can purchase health products at a discounted price and also receive insurance premium discounts. An upcoming healthcare platform is expected to be introduced, where insurance companies reward customers with points based on their health management achievements, which can be used to buy health products or pay insurance premiums.

On the 13th, the Financial Services Commission held the 2nd meeting of the 'Insurance Sector Healthcare Activation Task Force' together with the insurance industry, healthcare industry, and academia to discuss promoting healthcare regulatory improvements, plans for utilizing public data in the insurance sector, and collaboration methods between the healthcare and insurance industries.

At the meeting, the task force announced plans to promote regulatory improvements to provide comprehensive digital healthcare services based on platforms.

Insurance companies will link prepaid electronic payment services as ancillary tasks to their healthcare platform services, awarding their own points based on health management efforts and achievements. Consumers will be able to use these points to purchase health products or pay insurance premiums.

Additionally, the healthcare service reporting procedures will be significantly simplified to reduce the cost and time burden during the supervisory authority's reporting process before launch. Since the 9th of last month, the financial authorities have been implementing simplified procedures, such as exempting reporting obligations for ancillary tasks of the same type already reported by other insurance companies.

Regulations on providing health management devices related to health promotion insurance products will also be improved by raising the maximum value of health management devices that can be provided to health promotion insurance product policyholders from the current 100,000 KRW to 200,000 KRW, and allowing differentiated provision of health management devices according to the premium tier of each policyholder within the same health promotion insurance product.

Insurance companies are expected to go beyond simply providing health management services and focus on investing in and nurturing the healthcare sector. KB Insurance plans to establish a specialized healthcare service subsidiary and is reportedly preparing to apply for establishment approval from the financial authorities soon.

The KB Insurance healthcare subsidiary will provide services such as exercise and stress management to group and individual insurance subscribers, and award its own points to subscribers and employees who achieve results through health management programs, offering various healthcare services linked to insurance.

Shinhan Life is also pushing forward with establishing a healthcare subsidiary. Shinhan Life has started customized healthcare services for customers in partnership with CJ CheilJedang. Customers can check their health status such as height, body composition, blood pressure, and stress through a health measurement kiosk, and based on this, receive analysis and consultation on necessary nutrients from professional nurses, who then recommend personalized nutritional supplements.

If customers wish to purchase nutritional supplements, they can simply scan the product QR code with their mobile phone and buy health functional foods released by CJ CheilJedang through Shinhan Card's online shopping mall AllThatShopping at prices discounted up to 66% compared to market prices.

This content was produced with the assistance of AI translation services.