Hanjin Signs Business Agreement to Establish Fishery Grounds and Seafood Delivery Platform with Gongyu Eojang

(From left) Hanjin Co., Ltd. Vice President in charge of Future Growth Strategy and Marketing Hyunmin Cho, Gongu Fishery Co., Ltd. CEO Byungman Yoo, Hanjin Co., Ltd. CEO Samsuk Noh

[Asia Economy Reporter Dongwoo Lee] Hanjin announced on the 16th that it will build a seafood delivery platform in collaboration with Gongyu Eojang Co., Ltd., a seafood direct transaction startup.

To this end, Hanjin held a business agreement the day before at the Hanjin Building in Jung-gu, Seoul, attended by key officials including Hanjin Co., Ltd. CEO Nosamseok, Vice President of Future Growth Strategy and Marketing Cho Hyunmin, and Gongyu Eojang Co., Ltd. CEO Yoo Byungman.

Gongyu Eojang Co., Ltd., which operates the non-face-to-face seafood distribution platform "Pado Sangja" based on the "pre-order, post-fishing" method, advocates social value by providing consumers with freshly caught seafood verified for origin and fishing period, and returning distribution margins to fishermen. If customers complete orders and payments in advance, fishermen set sail within two weeks and ship seafood on the day of fishing.

This business agreement is part of "Hanjin Open Innovation," introduced in July last year to discover new businesses that can create synergy with the logistics and parcel delivery divisions and to expand existing businesses. The strategy is to discover and nurture startups with high growth potential to secure new growth engines.

The two companies will build a fresh seafood delivery platform and promote the demonstration of cold chain technology through the transportation of fresh seafood. They will participate in improving the seafood distribution structure by providing fishermen with a fair trading platform, creating a model for win-win cooperation with local residents.

A Hanjin official said, "This will be an opportunity to provide better products to customers and enable fishermen to earn more profits through our logistics expertise in collaboration with startups with high growth potential," adding, "We will continue to discover and nurture startups with high growth potential to strengthen ESG management that helps mutual growth between companies and revitalizes the local economy."

This content was produced with the assistance of AI translation services.