Shinhan Bank and Aiki Launch 'Hey Young, Dance Hey Young Challenge' Campaign

Prize Giveaway Including LG CineBeam Through a Drawing

[Asia Economy Reporter Kim Jin-ho] Shinhan Bank announced on the 16th that it will conduct the official Shinhan Bank Instagram Hey Young brand campaign, ‘Hey Young, Dance Hey Young Challenge,’ together with the world-renowned dance creator Aiki.

The ‘Hey Young, Dance Hey Young Challenge’ was prepared to communicate with the MZ generation and support customers in their 20s through exciting dance, as part of Shinhan Bank’s financial brand Hey Young targeting people in their 20s. Aiki is an influencer who works as a global choreographer based on her achievements in global dance auditions.

This brand campaign is a dance challenge anyone can participate in, featuring the catchy Hey Young music produced with direct involvement from Aiki and the exciting Hey Young dance to follow along. Dance videos can be found on Shinhan Bank’s official Instagram and Aiki’s official social media service accounts.

To commemorate this brand campaign, Hey Young is holding an Instagram Reels Remix event until the 31st of this month. To participate, users must dance along to Aiki’s dance video on the Reels tab of Shinhan Bank’s official Instagram as a Reels remix, upload it to their own account with the required hashtags #ShinhanBank #HeyYoungCampaign #DanceHeyYoung, and leave a verification comment on Shinhan Bank’s official Instagram post.

Participants in the event will be entered into a draw to win prizes including an LG CineBeam (1 person), Canon Inspic Mini Photo Printer & 50 sheets of photo paper (3 people), Shinsegae gift certificates worth 50,000 won (40 people), and Starbucks Americano gifticons (150 people).

A Shinhan Bank official said, “We ask for your continued interest and love so that Hey Young can become a financial brand that empowers customers in their 20s through various brand campaigns in the future.”

This content was produced with the assistance of AI translation services.