JAYJUN Expands Plant-Based, Eco-Friendly Cosmetics Lineup... "Growth Through Strengthening ESG Management"

[Asia Economy Reporter Hyunseok Yoo] As consumers, especially the MZ generation (born between the 1980s and 2000s), increasingly pursue value consumption such as ‘Zero Waste’ for environmental preservation and opposition to animal testing, Jayjun Cosmetic (Jayjun) is expanding the release of products using plant-based ingredients and eco-friendly packaging.

According to the industry on the 16th, Jayjun recently launched 26 products in the ‘Okra Phyto Mucin’ skincare line, which uses plant-based ‘mucin’ as an ingredient and eco-friendly packaging, receiving great responses from consumers. The company plans to steadily expand its eco-friendly product lineup in the future to drive growth in its core cosmetics business.

Mucin is a sticky mucus component secreted by the human digestive system that aids digestion and promotes cell regeneration. Until now, the cosmetics industry has extracted mucin from snails to help with skin hydration and anti-aging.

Instead of animal-based mucin extracted from snail mucus, Jayjun created skincare products using plant-based mucin extracted from superfoods such as okra, yam root, and lotus root. Since food-grade mucin is used as the raw material, it is evaluated to have excellent effects on skin moisturizing and soothing.

In addition to plant-based ingredients, Jayjun used eco-friendly recycled paper (kraft paper) to make the packaging for the Okra Phyto Mucin products. The packaging is uncoated and produced with minimal specifications so that consumers can easily separate and dispose of it, facilitating recycling.

A Jayjun representative said, “As global interest in the environment, animal welfare, and ‘vegan life’ grows, the release of plant-based and eco-friendly cosmetics that can meet consumer needs is increasing. Jayjun will not only focus on eco-friendly products targeting global consumers but also strengthen ESG throughout management to expand the market.”

This content was produced with the assistance of AI translation services.