Pount "Investment Discretionary Service, Rapid Growth Within 6 Months of Launch" View original image


[Asia Economy Reporter Minji Lee] Fount, an AI investment specialist company, announced that the number of investors subscribing to its discretionary investment service provided through its app since January has been increasing.


On the 15th, according to Fount, an analysis of the usage status of the previously offered investment advisory service and the discretionary investment service started this year showed that the investment amounts for advisory and discretionary services were at similar levels.


Discretionary investment is a method where the customer entrusts all or part of the investment decisions regarding financial investment products, and the financial investment products are managed separately for each investor.


In this case, once the investment funds are deposited, all processes from trading to management are automatically carried out without separate consent from the customer. It allows convenient asset management when busy with daily life, missing rebalancing timing, or having no time to pay attention. Although the minimum investment amount is somewhat high at 5 million won, investors' interest is gradually increasing because it can maximize effectiveness by diversifying investments across financial assets worldwide.


For the investment advisory service, customers must go through a consent procedure whenever there are changes such as selecting a customized portfolio proposed by Fount, rebalancing, or additional deposits.


During the six months since the launch of the discretionary investment service, the proportion of discretionary contracts among Fount investors rose to 14.8%, and the proportion of investment amounts reached 45.9%, showing a steep upward trend. The six-month average investment amounts for investment advisory and discretionary investors were 1.3 million won and 7.78 million won, respectively, and the proportion of profitable accounts over six months was 90.4% for advisory and 87.5% for discretionary.



Kang Sang-gyun, Head of the Personal Asset Management Division, explained, “Fount app users are provided with various products and portfolios so that they can invest according to their situation depending on the management method, product, and fund size. Since advisory and discretionary services each have clear advantages and disadvantages, it is more important to carefully consider the individual investor’s financial environment and situation, select the optimal investment product, and plan for long-term investment.”


This content was produced with the assistance of AI translation services.

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