Aurora World Opens New Experiential Toy Specialty Store 'Toyplus'

[Asia Economy Reporter Jang Hyowon] Toy Plus, a toy department store operated by global character content company Aurora World, announced that it will open its 14th branch, Guri Elmart Store, in Guri, Gyeonggi-do on the 15th.

Toy Plus Guri Elmart Store spans approximately 450 pyeong and serves as a representative toy specialty store covering Guri and Namyangju. It is a toy mega store that embodies Aurora World's know-how and capabilities in operating Toy Plus. The interior of the store is composed of four concepts: Entertainment Zone, Refresh Zone, Character Zone, and Play Zone.

Each area is divided as follows: the Entertainment Zone, equipped with amusement facilities such as children's game consoles and capsule toy machines; the Refresh Zone, which includes facilities selling jelly, ice cream, and beverages as well as resting spaces; the Character Zone, where popular character toys are displayed by character; and the Play Zone, which offers game demonstrations, outdoor experience zones, and various toy demonstration spaces, enhancing the completeness of the store's space.

An Aurora World representative stated, “Through the various concept zones and experiential store implementation at the Guri Elmart Store, we plan to provide a differentiated store experience to visiting customers,” adding, “We will provide a space where children can take joy according to their individual preferences.”

Meanwhile, Aurora World will hold various opening promotions for the Toy Plus Guri Elmart Store opening event, including gift giveaways based on purchase amounts, special discounts on 16 popular toys, and discount events on Dr. Smile K masks.

This content was produced with the assistance of AI translation services.