DL E&C Proposes New Brand 'Drev372' for Bukgajwa 6 District

Collaboration with 7 World-Renowned Masters to Create Korea's Iconic Landmark
Optimal Complex Design Maximizing Asset Value with 100% Slab-Type and Diverse Housing Types
Premium Landscaping and Community, DL E&C's Exclusive Smart Residential Solutions
DL E&C's 7 Core Business Proposals and 20 Benefits

[Asia Economy Reporter Onyu Lim] DL E&C (formerly Daelim Industrial) announced on the 15th that it has proposed a new brand, 'DREVE 372,' for the reconstruction and maintenance project of Bukgajwa 6 District in Seodaemun-gu, Seoul. The complex name combines the French phrase for 'dream house,' 'Maison Du REVE,' with the unique lot number 372 symbolizing Bukgajwa 6 District, aiming to create a one-of-a-kind landmark embodying rarity and symbolism.

◆ Creating Korea’s Representative Landmark through Collaboration with Seven World-renowned Masters

DL E&C is promoting collaboration with seven world-renowned masters to develop DREVE 372 as Korea’s premier landmark. This includes the global design group Jerde, known for designing world landmarks such as the 5-star Bellagio Hotel in Las Vegas and Dubai International Financial Centre; Wanda Barcelona, a distinguished installation art firm; global lighting design studio Lambert & Fils; illustrator Jean Jullien, active in New York and Japan; world-class designer Jaime Hayon based in Madrid, Spain; the creative director duo Vasco & Klug, renowned in Europe; and Thibault Ehrengardt, famous for illustrations of the film The Grand Budapest Hotel. These masters have united their expertise for DREVE 372.

DL E&C plans to embody the artistic sensibilities of these masters in DREVE 372. The design features signature curved sidewalls shaped like rising trees, a wave facade realized with premium aluminum panels, and harmoniously arranged curtain wall looks, proposing a uniquely differentiated complex landscape. Additionally, residential buildings ranging from 15 to 29 floors are arranged harmoniously. The flexible curved designs of each building will create a new skyline in northwest Seoul.

◆ Optimal Complex Design Maximizing Asset Value with 100% Slab-type Structure and Diverse Residential Types

DL E&C plans to enhance both residential satisfaction and asset value by arranging all 1,970 households in a 100% slab-type, 100% south-facing, and 100% view-oriented layout so that every unit enjoys its own view. In particular, the building arrangement is designed to significantly increase the number of units with views of Bulgwangcheon Stream, parks, the Han River, and DMC. This not only secures view rights but also creates diversity in building design. Furthermore, thorough simulations ensure optimal sunlight exposure.

All unit floor plans apply slab-type structures ranging from the basic 4-bay to 6-bay layouts. Various residential types are implemented, including penthouses, terrace houses with private gardens, and triple terrace houses spanning three floors per unit, achieving differentiation. Although redevelopment and reconstruction apartments typically find it difficult to implement the latest 4-bay floor plans due to project characteristics, DL E&C applied its patented C2 house floor plan to realize innovative layouts with more than 4 bays and maximized service areas. This increased the actual usable area by approximately 12,600㎡ (3,820 pyeong) compared to the original plan.

◆ DREVE 372 Embracing Both Sky and Land, Completing Premium Community and Landscaping

At DREVE 372, residents can always experience the vast sky and expansive land. On the top floors of the buildings, a 'Triple Sky Community' will be established, offering a garden-like sky experience. Facilities include a sky fitness center for exercising while enjoying views, a sky private spa overlooking the Han River for relaxation, a sky guesthouse with panoramic views, and a sky lounge with Han River views. On the ground level, amenities include an indoor water park open year-round, a duplex indoor golf range, premium screen golf facilities, a private cinema, individual reading rooms, an indoor kids village, and an indoor gymnasium where residents can enjoy activities without worrying about fine dust.

A massive central park of approximately 40,000㎡ (12,000 pyeong) will be created within the complex. Along with large-scale water features, the central park will be five times the size of a soccer field. Additionally, various gardens will be developed, including those inspired by British medieval styles and gardens boasting open views toward Bulgwangcheon Stream, as well as four themed walking trails.

◆ DL E&C’s No.1 Lifestyle Custom Platform and the Most Perfect Smart Residential Solutions

DL E&C proposed 'style-selectable interiors' and 'differentiated finishing materials' to the union members. Environmentally friendly furniture, ceramic panels, patterned glass, and other finishing materials that capture both technology and trends will be introduced. Other features include 'glass railing integrated windows' maximizing openness and views, 'wide well ceilings' that make homes feel larger and more luxurious, 'boutique dressing rooms' for sophisticated styling, 'one-stop laundry zones' enabling washing and drying in one place, and 'large entrance pantries' boasting ample storage capacity.

The smart system also attracts attention. To ensure a safe home without worries, the complex will feature first-grade seismic design, a digital fire detection system that automatically cuts off electricity and gas upon fire detection, and a 'weather station' providing air quality information within the complex to prepare for various disasters. For a quiet home without noise, patented D-Silent Floor flooring technology, an inter-floor noise alert system, and a fan-separated low-noise range hood system will be implemented. To reduce management costs, various zero-energy technologies and unmanned operation systems are included. Parking plans reflect two spaces per household, with ultra-wide parking lots, AI parking guidance systems, and electric vehicle charging infrastructure planned.

◆ “Only You”… The Important Keyword Deciding the Past, Present, and Future of Bukgajwa 6 District, DL E&C’s ‘Sincerity’

DL E&C explained, "The sincere intention behind proposing the limited brand DREVE 372 is to maximize the profits of union members." The business conditions set to maximize union members’ profits include ▲100% payment of union members’ contributions two years after move-in ▲1,000,000 KRW per unit allocated for interior upgrades ▲at least 60% discount on union members’ sale prices ▲additional sales income of 81.7 billion KRW plus @ secured ▲100% refund payment upon contract ▲1+1 identical special items provided to union members ▲brand selection options, among seven key items.

In particular, DL E&C prepared 20 additional benefits applying its unique know-how to provide the greatest profit in the history of Korea’s urban maintenance projects to union members. These include ▲application of golden time sales system ▲fixed construction costs ▲union ownership of construction by-product profits ▲100% in-kind compensation in case of unsold apartments and commercial spaces ▲progress payment conditions within sales income ▲operation of residential quality master system ▲contract performance guarantees ▲business agreements and construction contracts with no changes compared to union proposals, among others.

A DL E&C official stated, “Bukgajwa 6 District is considered a core residential area in northwest Seoul, enjoying abundant infrastructure and extensive transportation networks. Based on DL E&C’s accumulated construction know-how and residential quality data, we will realize differentiated residential value and complete DREVE 372 as the next-generation representative landmark.”

This content was produced with the assistance of AI translation services.