GKL Holds 'National Innovation Idea Contest'

[Asia Economy Reporter Donghyun Choi] Grand Korea Leisure (GKL) announced that it will hold the '2021 The Wise Crisis Overcome GKL National Innovation Idea Contest' with the public from the 14th to August 15th.

This contest was prepared to discover innovative ideas that meet the public's perspective through public participation and communication, including ▲ideas to overcome the crisis of the domestic tourism industry stagnated by COVID-19 ▲innovative ideas that fit GKL's corporate characteristics and conditions, and to promote GKL's management innovation.

The contest fields are divided into three categories: ▲Tourism Industry Recovery Support ▲Realization of Social Value ▲GKL New Deal and Innovative Growth. Any Korean citizen can participate, and entries will be evaluated based on feasibility, innovation, sustainability, and purpose.

After evaluation by internal and external judges in August, a total of five entries will be selected: one grand prize, one excellence prize, and three encouragement prizes, with cash awards of 1 million KRW, 500,000 KRW, and 300,000 KRW respectively. Notably, the final judges will include an external citizen participation innovation group to evaluate from the public's perspective.

Jeon Byeonggeuk, Head of the Innovation Management Division, said, “We hope to discover innovative ideas that resonate with the public through this national innovation idea contest,” and added, “GKL will continue to actively strive for win-win development with the tourism industry and realization of social value as a public enterprise.”

Meanwhile, GKL is making efforts to expand public participation not only through the 'Innovation Idea Contest' for the public but also by collecting diverse opinions from the public through various communication channels such as the public participation platform ‘GKL Innovation Portal’, and the performance monitoring function ‘GKL Eyes (Online Citizen Participation Group)’, reflecting them in policies to achieve innovation that the public can feel.

Details and submissions for this contest can be found in the ‘Innovation Portal_National Participation’ menu on the GKL website.

This content was produced with the assistance of AI translation services.