Simmons Bed's Street Dance Video Surpasses 1 Million Views

Haeundae Simmons Grocery Store Background, Dance Crew 'Emet Sound' Street Dance Video Gains Attention

Simmons Bed's street dance video presented with the dance crew 'Emet Sound' has surpassed 1 million views.
[Photo by Simmons]

[Asia Economy Reporter Kim Jonghwa] The street dance video presented by Simmons Bed in collaboration with the famous dance crew 'Emet Sound' surpassed 1 million cumulative views on YouTube in less than two weeks after its release. A hip brand and a dance crew have come together to create a major hit.

Sleep specialist brand Simmons announced on the 14th that the 3-minute and 3-second video titled 'Simmons Grocery Store with Emet Sound,' released on Simmons' official YouTube channel on the 1st, exceeded 1 million cumulative views in just 12 days. The unprecedented collaboration between a bed company and a dance crew was praised as bold and fresh.

Set against the backdrop of 'Haeundae Simmons Grocery Store,' located in the heart of Haeridan-gil, Haeundae-gu, Busan, this collaboration video is part of a region-centered socializing project led by Simmons. Represented by the Simmons Grocery Store, this project aims to revitalize local culture and connect separated regions and people, especially as local areas have become the new normal and living space after COVID-19.

Simmons actively promotes Emet Sound’s new track 'Get Some We,' performed by MZ generation dancers, providing an opportunity for those who find it difficult to visit Haeridan-gil due to COVID-19 travel restrictions to experience the charm of the area through untact (contactless) means.

The addictive and easy-to-follow choreography performed to the newly released track 'Get Some We' in this collaboration video is also gaining popularity. This has sparked a dance challenge craze on social media platforms such as TikTok and Instagram Reels, where users share short videos mimicking the highlight choreography.

Ruhatenizo, the lead dancer of Emet Sound who collaborated with Simmons, is a hip-hop dancer widely popular for promoting street dance culture with witty videos on TikTok and YouTube. He is also known as the first to introduce the internationally famous meme known as the pigeon dance (jaywalk) challenge to Korea.

In the 'Simmons Grocery Store with Emet Sound' video, he showcased his unique playful and cheerful dance performances while roaming Haeridan-gil with other members.

Netizens who watched the video responded enthusiastically, saying, "The combination of Simmons and Emet Sound is fresh and thrilling," and "A truly hot collaboration. The more you watch, the more addictive it gets."

Previously, Simmons had heightened anticipation by pre-releasing a short teaser video of the Emet Sound team performing street dance in front of the Haeundae Simmons Grocery Store. Ruhatenizo’s comic exit, dancing the pigeon dance shyly after the brief performance, brought great laughter.

Meanwhile, the Haeundae Simmons Grocery Store, a grocery store concept pop-up that opened on the first floor of Wooil Mansion, a symbol of Haeridan-gil for over 40 years, has been attracting great popularity with an average of over 50 groups lining up since its opening early last month. The bold collaboration video between Simmons Bed and Emet Sound can be viewed on Simmons’ official YouTube channel.

This content was produced with the assistance of AI translation services.