Dongseo Foods Launches Large-Size RTD 'Maxwell House Master Vanilla Black'

Maxwell House Master Line Package Design by Dongseo Foods. Photo by Dongseo Foods

[Asia Economy Reporter Moon Hyewon] Dongseo Foods announced on the 14th that it will launch a large-capacity RTD (Ready to Drink) coffee beverage with a soft and sweet vanilla flavor, 'Maxwell House Master Vanilla Black.'

The new product features a flavor introduced for the first time in the large-capacity PET coffee beverage market. It uses high-quality 100% Arabica beans medium roasted to create a smooth and clean Americano, enhanced with vanilla extract to provide a rich vanilla taste and aroma. It comes in a 500ml large-capacity PET type, making it easy to carry, and is available at a reasonable price so it can be enjoyed anytime, anywhere for a long time.

Reflecting consumer feedback, Dongseo Foods completely renewed the package design of the Maxwell House Master line two years after its launch. The products with the new packaging include ▲Vanilla Black ▲Black ▲Sweet Black ▲Latte, totaling four types. The design is simpler and trendier than the previous products, and the front of the package features an image of a coffee expert savoring the aroma of coffee beans, emphasizing expertise in coffee.

The four Maxwell House Master types are sold at 2,500 won each (based on convenience store prices).

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