Photo by WSJ

Photo by WSJ

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[Asia Economy Reporter Yujin Cho] The American data analytics software company SAS has decided not to sell the company to Singapore-based semiconductor firm Broadcom, the Wall Street Journal (WSJ) reported on the 13th (local time).


Earlier, WSJ reported that Broadcom was negotiating to acquire SAS for $15 billion to $20 billion including debt (approximately 17 trillion to 23 trillion KRW), and that the negotiations were expected to conclude within a few weeks.


However, WSJ later reported that after these reports surfaced, SAS founders Jim Goodnight and John Sall changed their minds and decided not to sell the company to Broadcom. It also added that it is unclear whether other acquisition targets for SAS will emerge.


Headquartered in North Carolina, USA, Broadcom supplies semiconductors to global IT companies such as Apple, Google, and Amazon. WSJ explained that Broadcom’s attempt to diversify its business into the profitable software sector beyond its core semiconductor business was the background for this acquisition.



Broadcom, which has grown through mergers and acquisitions, signed a deal in 2018 to acquire software company CA Technologies for $19 billion as part of its business diversification. The following year, it acquired the enterprise business of cybersecurity specialist Symantec for $10.7 billion.


This content was produced with the assistance of AI translation services.

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