Pulmuone's Vegan Ramen 'Jeongmyeon·Jeongbibimmyun' Surpasses 5 Million Packs Sold
[Asia Economy Reporter Seungjin Lee] Pulmuone's vegan ramen has surpassed 5 million cumulative sales.
On the 14th, Pulmuone Foods announced that the sales of its two vegan ramen products, "Jeongmyeon" and "Jeong Bibimmyun," made using only plant-based ingredients and officially certified vegan by the Korea Vegan Certification Institute, have exceeded 5 million packs.
"Jeongmyeon," the first vegan ramen certified by the Korea Vegan Certification Institute, recorded cumulative sales of 2 million packs within four months after its launch in August 2020, and has steadily sold over 4.2 million packs this month. Jeongmyeon has maintained consistent monthly sales without decline, showing a different pattern from typical new products. Most new products experience a sharp increase in sales for about six months after launch, followed by a drop to less than half of that volume.
"Jeong Bibimmyun," which debuted in April, sold 1 million packs in about three months. Jeong Bibimmyun also began gaining word-of-mouth popularity among vegans first. With its chewy texture unique to dried noodles and generous bibim sauce, it is gaining recognition as a "delicious bibimmyun" among general consumers. Jeong Bibimmyun recently obtained vegan certification from the Korea Vegan Certification Institute, following Jeongmyeon.
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Jang Iseul, PM of the Jamat Business Division at Pulmuone Foods, said, "The population identifying as vegan is increasing, especially among the MZ generation, who consider health and the environment. Pulmuone's representative vegan ramens, Jeongmyeon and Jeong Bibimmyun, have continuously received much interest and love since their launch, reflecting this trend." She added, "We will continue to faithfully implement the basics of ramen taste with differentiated manufacturing methods and develop healthy and proper products."
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