Pomel Camelle Strengthens Consumer Communication to Boost Sales and Brand Awareness

[Asia Economy Reporter Seungjin Lee] Tribonz's fashion brand 'Pommele Camelle' announced on the 13th that it is achieving two effects at once: increased brand awareness and sales growth through VoC (Voice of Customer) management that expands communication with consumers and actively reflects their opinions.

Pommele Camelle recently recruited the first generation of style creators called 'Pomme Crew' and is supporting various activities. The Pomme Crew, mainly composed of consumers interested in fashion and marketing, has been conducting various marketing activities through social networking services (SNS) for three months from June to August.

The Pomme Crew showcases daily wear on their own SNS using products they personally selected from Pastel Mall, and carries out various marketing activities for the brand such as promotions and creating reels (short video service). They receive key bags and shoes every month and have opportunities to shoot street fashion photo shoots with professional photographers, allowing them to act like ordinary models.

Additionally, they propose marketing-related ideas, participating in overall brand marketing as 'prosumers' beyond the simple role of consumers. Outstanding content creators and idea proposers are also rewarded.

Through various consumer-centered marketing activities, Pommele Camelle has not only enhanced consumers' brand experience but also enjoyed a sales increase of more than 30% compared to the same period last year.

A marketing official from Pommele Camelle said, “Recently, we have been communicating in various ways to find what customers want and apply it to products and marketing,” adding, “We will continue to expand touchpoints with customers through new attempts that allow direct customer participation.”

This content was produced with the assistance of AI translation services.