JAYJUN "Sensibl Signs Business Agreement with Influencer Companies... Will Expand Sales by Strengthening SNS Influence"
[Asia Economy Reporter Hyunseok Yoo] Jayjun Cosmetic (Jayjun) announced on the 13th that its subsidiary 'Sensible' has signed a business partnership agreement with the creator business group 'SuppleOn,' which operates YouTuber content collaborations and media commerce. Through this, it is expected to not only expand Sensible's influence on SNS but also increase Jayjun's sales through the activation of SNS marketing.
SuppleOn, which signed the business agreement this time, is a multi-channel network (MCN) specialized company that produces content, collaborates on product creation, and operates commerce businesses. SuppleOn supports the growth of creators and develops distinctive products that embody the creators' identities, growing them into brands.
Currently, many famous creators with over 3 million followers, such as 'JoeTube,' 'NaengcheolTV,' 'KimjakgaTV,' 'Kyung6Film,' and 'WannabeBora,' belong to the group. In particular, the 'Naengcheol Mall' merchandise T-shirts operated by YouTuber 'Naengcheol' are so popular that they sell out within a day.
A Sensible official stated, "The two companies have agreed to actively cooperate to achieve multifaceted results by sharing marketing capabilities in content planning and production, SNS marketing, and YouTube advertising," adding, "Through this business agreement, Sensible is expected to expand sales in the comprehensive influencer business field, including content, marketing, and media commerce."
A Jayjun official explained, "As untact consumption has expanded due to COVID-19, SNS-based media commerce is becoming more active," and added, "Through this agreement, Sensible's influence on SNS is expected to be further strengthened, and since Sensible's followers overlap with Jayjun's main customer base, synergy with Jayjun can also be anticipated."
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Meanwhile, Jayjun acquired Sensible, a media commerce specialized company based on SNS, in December last year and incorporated it as a subsidiary. Sensible operates customized SNS channels for a wide range of interests, including beauty, fashion, restaurants, plastic surgery, and movies on Facebook, Instagram, YouTube, and more. It has over 30 million followers.
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