"Capturing the Last Mile"... CU, Industry's First to Join Payco Order

A customer is receiving an item ordered through CU delivery service at an officetel located in Samseong-dong, Seoul.

[Asia Economy Reporter Lim Chunhan] CU announced on the 13th that it will be the first in the industry to join the smart payment and ordering service 'Payco Order.' With this, CU has secured the largest number of delivery platforms in the industry, including Yogiyo, KakaoTalk, and Naver.

Payco Order is a smartphone-based ordering service introduced by the simple financial platform company NHN Payco. It can be used within the existing Payco app under the Life menu's Payco Order tab without installing a separate app. Delivery orders allow customers to order necessary products from CU stores within a 1.5 km radius of their location and pay via Payco, with the products delivered to the destination. This service is available at about 2,000 stores, with a minimum order amount of 10,000 KRW and a delivery fee of 3,000 KRW. Payment is completed at once through a card registered in Payco without linking to other apps.

To commemorate the launch of Payco Order, CU is holding an event until the 31st where customers using the delivery service through Payco Order will receive an immediate 3,000 KRW discount on payments over 20,000 KRW.

A BGF Retail official said, "By joining Payco Order, which allows shopping, payment, and delivery all in one place, we have simplified the process for customers to use CU's delivery service and enhanced convenience. As demand for convenience store delivery is greatly increasing due to the spread of COVID-19, we expect this to also help franchise store sales."

This content was produced with the assistance of AI translation services.