35th Anniversary of 'Shin Ramyun' with a Bold Transformation... Nongshim Launches 'Shin Ramyun Bokkeummyeon'

[Asia Economy Reporter Seungjin Lee] Nongshim's 'Shin Ramyun' is introducing a new flavor to celebrate its 35th anniversary.

On the 12th, Nongshim announced that it will simultaneously launch a new product, 'Shin Ramyun Bokkeummyeon,' which reinterprets the spicy taste of Shin Ramyun, in both domestic and global markets.

Nongshim Shin Ramyun Bokkeummyeon will be released in two types: bag noodles and large bowl noodles. Nongshim plans to launch it domestically from the 20th and start exporting from August to strengthen the Shin Ramyun brand's global market presence.

The reason Nongshim chose stir-fried noodles as the form for the new Shin Ramyun product is that non-soup ramen is gaining hot popularity not only in Korea but also overseas. Last year, 'Jjapaguri' gained worldwide popularity, and online recipes such as 'Rose Shin Ramyun' and 'Kujirai-style Shin Ramyun' that turn Shin Ramyun into non-soup ramen became a hot topic. Additionally, many consumers requested Nongshim to release Shin Ramyun in a stir-fried noodle form.

Shin Ramyun Bokkeummyeon is a product that embodies the long-loved unique 'delicious spiciness' of Shin Ramyun in a stir-fried noodle form. By adding seasoned oil made from green onions and chili peppers, it enhances the spicy umami flavor characteristic of stir-fried noodles. The noodles are made thin and chewy to suit stir-fried noodles well. Cooking time is significantly reduced to 2 minutes for bag noodles and 3 minutes for large bowl noodles compared to existing products.

The noodles are made thin and chewy to suit stir-fried noodles well. Also, cooking time is significantly reduced to 2 minutes for bag noodles and 3 minutes for large bowl noodles compared to existing products. It is designed to maintain its unique taste even when stirred after turning off the heat or stir-fried over low heat for 30 seconds, allowing consumers to cook it according to their preferences. To add visual enjoyment for consumers, red fish cakes engraved with the character ‘辛’ have also been developed.

Nongshim plans to focus more on 'sharing emotional value with consumers' and strengthen the friendly brand image of Shin Ramyun. In particular, by introducing new products under the Shin Ramyun brand and conducting marketing activities in line with food culture trends and changes in consumer lifestyles, Nongshim will actively work to build a broad consensus with consumers.

A Nongshim official said, “The reason Shin Ramyun has been loved as the national ramen is because it has led market trends by launching new products such as Shin Ramyun Black and Shin Ramyun Geonmyeon (dry noodles). We will communicate at the consumer's level and breathe together to make Shin Ramyun a brand that 'makes life delicious,' as our new slogan suggests.”

Meanwhile, Shin Ramyun, launched in 1986, marks its 35th anniversary this year. Capturing the taste buds of the entire nation with the spicy flavor Koreans love, Shin Ramyun reached the top of the ramen market in 1991 and has now grown into a global food enjoyed worldwide.

Nongshim will release a limited edition to commemorate the 35th anniversary of Shin Ramyun and hold a nationwide event. The limited edition includes trend keywords representing each year of the past 35 years that Shin Ramyun has been with the nation, derived in collaboration with the Consumer Trend Analysis Center at Seoul National University. The event runs until September 12, and detailed information can be found on Nongshim’s website.

This content was produced with the assistance of AI translation services.