Jin Ok-dong, Shinhan Bank President's Digital Ambition... Opening of Future Financial Space 'Digilog'

Seosomun, Namdong Central Financial Center, Shinhan PWM Mokdong Center Open

Shinhan PWM Mokdong Center Digilog Lounge

[Asia Economy Reporter Kwangho Lee] The 'Digilog Branch,' embodying Shin Ok-dong, CEO of Shinhan Bank's digital philosophy, has opened its doors.

Shinhan Bank announced on the 12th that it will open Digilog Branches?future financial spaces combining cutting-edge digital technology with warm customer sentiment?at Seosomun, Namdong Central Financial Center, and Shinhan PWM Mokdong Center.

Digilog is a portmanteau of digital and analog, representing a space that reflects CEO Jin's digital philosophy of creating an environment where advanced digital technology and warm customer sentiment coexist. CEO Jin has emphasized, along with the question "What is true digital innovation for customers?" that "human touch for customers is necessary alongside digital capabilities to maintain customer-centricity."

Through the Digital Innovation Unit's data team, Shinhan Bank analyzed transaction data of branch customers over the past decade to design optimized customer journeys tailored to each customer group.

At the Digilog Branch Seosomun, mainly frequented by office workers, all consultation services operate on a 100% reservation basis, enabling swift processing of transactions according to purpose through a three-step customer journey: Concierge Desk (customer guidance), CX Zone (customer experience provision), and Consulting Lounge (customer relationship enhancement).

Customers handling simple tasks such as deposits, withdrawals, and notifications receive guidance at the Concierge Desk and can conveniently perform self-banking using kiosks and digital desks. Customers who have pre-booked consultations are guided from the Concierge Desk directly to a private Consulting Lounge for a comfortable consultation.

Customers visiting the branch without a reservation are guided through the Concierge Desk to the CX Zone, where they receive recommendations for financial products suited to them, subscribe to products via the Shinhan SOL application, and move to the Consulting Lounge if necessary.

Shinhan Bank has created a financial space where customers can visit comfortably anytime, even without transactions to process, based on the belief that the greatest value and competitiveness of offline branches lie in attracting many customers.

Upon entering the Digilog Branch, the first area customers see is the CX Zone, designed so differently from traditional banks that one might double-check the sign to confirm they are indeed in a bank. The large circular table’s digital screen features Shinhan Bank’s characters SOL and MOLI, guiding customers to use five digital financial and non-financial contents prepared by Shinhan Bank.

Also notable is the 'Our Neighborhood Black-and-White Photo Studio,' which creates digital albums of photos of old shops near the branch run by small business owners, promoting them to visiting customers and offering discount coupons to help increase small business sales.

The Digilog Branch also hosts the 'Knowledge Warehouse' seminar once a week, where Shinhan Bank’s top experts lecture on real estate, financial investment, exchange rate forecasts, and more. Lecture topics are selected through surveys based on customer interest, and after the lecture, customers can consult with bank staff at the digital desk, a video consultation window.

At the Namdong Central Financial Center, mainly visited by corporate clients, additional customer content providing core information necessary for businesses?such as government support projects and derivative products?is offered digitally. The Shinhan PWM Mokdong Center, catering to high-net-worth clients, features a media table providing various non-financial information including art curation, art auctions, wine, and golf alongside financial information.

A Shinhan Bank official said, "The Digilog Branch was born to change the way we work and embed stories into every space with the goal of being a 'bank that doesn’t feel like a bank,' providing customers with enjoyable and innovative financial experiences. The Digilog Branch, combining digital technology and human touch, will be Shinhan Bank’s unique competitive edge, differentiated from big tech companies."

This content was produced with the assistance of AI translation services.