Chairman Yoon Jong-kyu Emphasizes ESG and Digital Leadership: "We Must Listen to the MZ Generation"

KB Financial Group Strengthens ESG and Digital Leadership with Customer-Centric Management
2021 Second Half 'Group Management Strategy Meeting' Held Online

On the 9th, at the KB Kookmin Bank New Building, Yoon Jong-kyu, Chairman of KB Financial Group, spoke about ESG management and the number one digital platform strategy during the 2021 second half KB Financial Group Management Strategy Meeting.

[Asia Economy Reporter Park Sun-mi] Yoon Jong-kyu, Chairman of KB Financial Group, urged the management at the group’s second half management strategy meeting to "upgrade ESG (Environmental, Social, and Governance) management and do our best to grow together with customers."

On the 11th, KB Financial announced that it held the 2021 second half ‘Group Management Strategy Meeting’ via video conference the day before, attended by about 250 executives including Chairman Yoon and CEOs and executives of each affiliate. The enthusiasm was heightened as executives working at overseas subsidiaries in Indonesia, China, Cambodia, and other countries also participated in the meeting.

In the morning session, analysts were invited to provide a candid market perspective on KB’s current status and suggestions for future development. Following this, during the ‘Executive Town Hall Meeting,’ a communication session among group executives, participants engaged in frank discussions on various topics such as the future blueprint of KB, strategic directions by division, HR and corporate culture, and leadership.

In the subsequent CEO special lecture, Chairman Yoon mentioned the heightened expectations for the leading financial group and presented the direction of ESG management for society and customers, emphasizing customer-centricity. He stated, “We must upgrade ESG management with a sense of mission toward the environment, society, shareholders, and customers. Let us serve customers with humility and do our best to grow together with them. Based on trust and honesty, let us equip ourselves with expertise and engrave and practice the group’s mission of ‘creating customers’ happiness and a better world’ in our hearts.”

In the afternoon session, under the themes of ▲ESG ▲corporate culture ▲digital, presentations by responsible executives, execution idea presentations, and discussions were held in the ‘Management Agenda Discussion’ session. The presentations were selected from ideas submitted by executives in advance, focusing on those with high feasibility. The ideas proposed by the executives will be promptly implemented after review by related departments of the affiliates.

At the conclusion of the meeting, Chairman Yoon said, “Many large companies that once enjoyed past glory in various industries have disappeared from the market because they failed to respond swiftly to change.” He added, “We must listen more attentively to the voices of the MZ generation, the protagonists of the digital era, and based on KB’s unique strengths, all executives should act with determination and speed to be recognized as the ‘number one financial platform’ that always provides benefits, convenience, and enjoyment to our customers.”

A KB Financial official said, “Ideas and concrete execution plans regarding key focus areas for the second half were discussed,” adding, “It was a meaningful time for all executives to share the group’s management strategy and agenda, and to pledge to practice ‘ESG management’ and establish ourselves as the ‘number one financial platform.’”

This content was produced with the assistance of AI translation services.