Gwangju Bank Holds Award Ceremony for the 1st Customer UCC Contest

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju Bank (President Song Jong-wook) announced on the 9th that it held the award ceremony for the 1st ‘Customer UCC Video Contest’ at its headquarters.

The Customer UCC Video Contest was promoted to attempt various communications with customers beyond providing financial services, amid the spread of non-face-to-face culture due to the prolonged COVID-19 pandemic and the activation of marketing through online channels such as YouTube and live broadcasts. It is planned to be held annually going forward.

Gwangju Bank accepted submissions from May 10 to June 7 for a UCC video that can well express the brand image or a video within 2 minutes that conveys the meaning of Gwangju Bank’s campaign song ‘Sangsaengro’ (With Coexistence).

One grand prize winner received a prize of 5 million KRW, one excellence award winner received 3 million KRW, and three merit award winners each received 1 million KRW. The winners were invited to the headquarters to watch the works together and celebrate the awards.

The winning works will be posted on Gwangju Bank’s official pages on Instagram (kjbank_official), YouTube (Gwangju Bank TV), and Facebook (kjbanksns), serving as communication channels that bring the bank closer to customers.

President Song Jong-wook of Gwangju Bank said, “I hope that the UCC contest, conducted to diversify communication channels with customers who have various demands, will be an opportunity to approach customers as a more familiar bank,” adding, “We will strengthen Gwangju Bank’s unique brand image and grow into a sustainable 100-year bank loved and trusted by customers and local residents.”

Meanwhile, Gwangju Bank continues efforts to meet customers closely by introducing various financial information, new products, and events through social network services (SNS) such as Facebook, Instagram, and YouTube, and by conducting events for communication with customers.

President Song also personally oversees the progress of the video contest for customers and the activities of the SNS supporters ‘Gwang-eun Inssa’ selected among employees, putting effort into activating SNS communication channels with customers and local residents.

In particular, the promotional ambassadors and SNS supporters ‘Gwang-eun Inssa’ selected from local university students are strengthening their role as a bridge between customers and the bank. They are accelerating online promotional activities to respond to the COVID-19 untact era and striving to approach customers more familiarly.

These efforts by Gwangju Bank to expand communication windows with customers have borne fruit, achieving first place for four consecutive years in the local bank category of Korea Industry Brand Power. In the survey conducted last year, Gwangju Bank received high evaluations for sincere communication with customers pursuing value beyond profit and its role in corporate social responsibility amid the rapidly changing management environment due to the prolonged COVID-19 pandemic and digitalization of finance.

Additionally, by pursuing continuous innovation in solid local sales capabilities and digital banking, Gwangju Bank has strengthened its brand image as the ‘representative bank of Gwangju and Jeonnam.’

This content was produced with the assistance of AI translation services.