Emart24 Launches 'Money-Making Lunchbox' in Collaboration with Hana Financial Investment

Emart24 stock lunchbox (Photo by Emart24).

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[Asia Economy Reporter Kim Yuri] A convenience store and the financial investment industry have joined hands to introduce a dosirak (lunchbox) offering 10,000 stock shares as prizes.

Emart24 announced on the 11th that it will start selling the Stock Dosirak in collaboration with Hana Financial Investment on the 14th. The price is 4,900 KRW.

The newly launched Stock Dosirak includes a coupon randomly enclosed that allows customers to receive one share of stock from 10 companies such as Naver, Hyundai Motor Company, and Samsung Electronics. Customers who purchase the dosirak and sign up as 'new' members through the QR code on the enclosed coupon with Hana Financial Investment can receive one random stock share. The stock won can only be confirmed after completing the registration.

The Stock Dosirak will be sold from the 14th until August 12th, and the period to receive stocks through new registration is the same. Once the prepared 10,000 stock shares are fully registered during the sales period, the event will automatically end.

Emart24 and Hana Financial Investment expect this new concept product offering stocks to receive strong customer response, as the MZ generation continues to show high interest in stock investment. From Emart24’s perspective, this product can attract customers to visit Emart24, and Hana Financial Investment sees it as an opportunity to acquire new customers.

The Stock Dosirak is a set meal-style dosirak featuring seven side dishes including the main dishes of Tteokgalbi (grilled short rib patties) and soy sauce bulgogi stir-fry, along with grilled egg, meat rolls, zucchini, kimchi, and dried radish strips.

Hwang Suwon, partner of Emart24’s marketing team, said, "We planned the Stock Dosirak by focusing on the fact that the Korean word for staple food 'jusik (主食)' and the English word 'stock' are pronounced the same, aiming to provide fun and practical benefits to young people," adding, "We expect great customer response."

This content was produced with the assistance of AI translation services.