The 21st Sancheong Herbal Medicine Festival Held for 18 Days from September 17

Festival Committee General Meeting, Preparing Festival to Overcome COVID-19
Excluding Experience and Tasting Events, Focusing on Exhibitions and Performances

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] The Gyeongnam Sancheong Herbal Medicine Festival, designated as a Korean cultural tourism festival, is scheduled to be held for 18 days from September 17 to October 4, including the Chuseok holiday.

The festival venues are the Herbal Medicine Industry Special Zone Festival Plaza at the entrance of Sancheong Nadeulmok and the Donguibogam Village area.

On the 9th, the Sancheong Herbal Medicine Festival Committee held a general meeting in the conference room of the Expo Theme Hall at Donguibogam Village.

At the general meeting, about 40 festival committee members attended and discussed various agenda items for preparation, including the schedule and major event promotion plans.

This year’s festival focuses on revitalizing the local economy, which has been depressed due to the impact of the novel coronavirus disease (COVID-19), and increasing the income of local residents.

Experience halls such as Hyeminseo and food tasting events will be excluded, and booths centered on the sale of herbal medicine, oriental medicine products, and local agricultural specialties will be operated. In addition, cultural and artistic performances and exhibitions for local cultural artists will be the main focus.

Festival Chairman Lim Jong-sik emphasized, “I hope this festival will provide an opportunity for both local residents and visitors to relieve stress and rest,” adding, “We will do our best to ensure that the festival is safe for all visitors and festival workers by adhering to quarantine guidelines.”

County Governor Lee Jae-geun stated, “The festival and Donguibogam Village, themed on healing, rest, and health, will become the most notable anti-aging wellness content in the post-COVID era,” and added, “We will also accelerate preparations for the 2nd Sancheong Expo scheduled for 2023.”

This content was produced with the assistance of AI translation services.