Seoul Business Agency Promotes 'ESG Social Contribution Project'... Signs MOU with Triple Planet and Innoverse

[Asia Economy Reporter Lim Cheol-young] Seoul Business Agency (SBA) announced on the 9th that it will start an ESG social contribution project together with social venture companies practicing eco-friendly business, Triple Planet Co., Ltd. and Innoverse.

ESG stands for Environment, Social, and Governance, a management philosophy that sustainable development can be achieved by considering eco-friendliness, social responsibility management, and governance improvement.

SBA will conduct a ‘Companion Tree Adoption Project’ with Triple Planet, where SBA employees personally grow ‘Sseum Flowerpots’ made by recycling plastic waste and donate them to socially marginalized groups in the local community. With Innoverse, SBA will encourage employees to participate in daily waste separation activities using the eco-friendly IoT cup collection bin ‘SseuSaem’.

Accordingly, on the 6th, SBA signed a business agreement with Triple Planet and Innoverse for cooperation on the ESG social contribution ‘Green Heart Project ‘Soop’’. Through this project, SBA aims to establish ESG as a corporate culture by continuously raising awareness of ESG practiced by SBA employees themselves and to promote coexistence with eco-friendly companies.

Triple Planet is a social innovation company that makes ‘Sseum Flowerpots’ by recycling plastic waste such as leftover quarantine masks and used PET bottles. SBA will ‘adopt’ about 450 ‘Sseum Flowerpots’ from Triple Planet, and employees will carefully nurture the flowerpots for about a month and then donate them to marginalized groups such as elderly living alone. For each flowerpot adopted, Triple Planet plants one tree in the forest damaged by wildfires in Gangwon Province to lead ecological protection.

Innoverse is a company that developed the eco-friendly IoT cup collection bin ‘SseuSaem’, which was the first in Korea to demonstrate the Ministry of Environment’s four principles of waste separation (empty, rinse, separate, do not mix). SBA will install ‘SseuSaem’ at three locations in the SBA headquarters building, one at Seoul Startup Hub, and one at the International Distribution Center. With one machine, the four-step process of waste separation by the Ministry of Environment (empty → rinse → separate → classify) is handled in a one-stop manner, allowing employees to easily and conveniently separate disposable plastic cups in their daily lives.

Meanwhile, the agency plans to hold the ‘Beautiful Friday’ event in the second half of the year in cooperation with the non-profit public foundation Beautiful Store, practicing sharing and circulation together with supported companies. Next year, it will expand the event into an environmental campaign with citizens to carry out continuous social contribution activities.

Jang Young-seung, CEO of Seoul Business Agency, said, “In an era where eco-friendliness is a must (必환경), we will practice eco-friendly business through the Green Heart ‘Soop’ Project,” and added, “We will become an institution that leads the practice of environmental values through participatory campaigns that employees can actively join.”

This content was produced with the assistance of AI translation services.