Focus on Intuitive Delivery of Phantom Medical Care Principles and Key Messages

Bodyfriend announced on the 8th that it has released the 'Phantom Medical Care' advertisement featuring singer Lee Jung-hyun. Photo by Bodyfriend

Bodyfriend announced on the 8th that it has released the 'Phantom Medical Care' advertisement featuring singer Lee Jung-hyun. Photo by Bodyfriend

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[Asia Economy Reporter Kim Heeyoon] Bodyfriend announced on the 8th that it has released a commercial for 'Phantom Medical Care' featuring singer Lee Jung-hyun.


In the commercial, Lee Jung-hyun reads from the product manual, "Phantom Medical Care is a Bodyfriend medical device with a traction mechanism that can be used for treatment purposes such as cervical disc herniation and degenerative stenosis by applying traction. It moves along the spinal line and generates a medical pulse magnetic field to relieve muscle pain."


The video concludes with overlapping graphics illustrating the traction principle and scenes of Lee Jung-hyun sitting in the Phantom Medical Care device receiving a massage.


Bodyfriend explained that Phantom Medical Care is a medical device equipped with a medical mode that includes traction functions, as well as various general massage programs such as healthcare massage, brain massage, and mental massage.


Previously, Lee Jung-hyun had served as the model for Bodyfriend's self-replaceable direct water purifier, the 'W Water Purifier.' The first commercial, the W Water Purifier Brain 'Change' edition, attracted attention for its cheerful and bold presentation.



A Bodyfriend representative stated, "We chose an intuitive scenario to clearly convey the principles and key messages of Phantom Medical Care, while aiming to capture a luxurious and sophisticated visual quality."


This content was produced with the assistance of AI translation services.

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