CJ ENM DIA TV and Small and Medium Business Corporation Collaborate to Foster Global Commerce-Specialized Influencers

CJ ENM DIA TV and the Small and Medium Business Corporation are jointly conducting an online lecture by Yeo Ju-yeop, CEO of Allblanc TV, in a global commerce specialized influencer training course.

[Asia Economy Reporter Eunmo Koo] CJ ENM's one-person creator support project DIA TV announced on the 8th that it will collaborate with the Small and Medium Business Corporation to nurture influencers specialized in global commerce (Global Sellist Academy 2021).

DIA TV and the Small and Medium Business Corporation have been conducting an intensive training course since last month for the 25 creators who were finally selected. This training includes not only Koreans but also foreign residents in Korea and overseas Korean creators active in various regions such as the United States, China, Japan, and South America.

The trainees will carry out a project to actually sell small and medium enterprise products in overseas markets during the practical training course starting in mid-month. The method involves producing promotional videos for small and medium enterprise products designated by the Small and Medium Business Corporation and selling them through live commerce.

Participants with excellent training results and sales performance will receive separate rewards and will also be considered for partnership agreements with DIA TV, the largest MCN (Multi-Channel Network) in Korea. The ‘Global Sellist Academy 2021’ includes mentoring by creators with extensive global sales experience such as Allblanc TV and Q2HAN, as well as lectures from DIA TV staff and employees of ‘Dada Studio,’ operated by CJ OnStyle and specialized in media commerce.

The globally commerce-specialized influencers selected this time will not limit their activities to one-off events but will also participate in the ‘2021 Global Business Sourcing Fair’ scheduled for August. This event, hosted by the Small and Medium Business Corporation, provides opportunities for export consultations with global online and offline distribution buyers and overseas home shopping companies to promote overseas expansion and export growth of excellent small and medium enterprise innovative products. It also supports various promotional marketing activities such as product exhibitions and evaluations, influencer demonstrations, and product experience centers.

Jinse Oh, head of DIA TV’s business division, said, “Small and medium enterprises often struggle to open sales channels due to a lack of opportunities to promote their excellent products. We hope that ‘Global Sellist Academy 2021’ will help small and medium enterprises with overseas exports even a little.” He added, “DIA TV supports small and medium enterprise marketing with the ‘DIA Pick’ solution, which matches customer needs and creator influence through AI to execute optimized advertising within available budgets.”

This content was produced with the assistance of AI translation services.