Meeting with Seong Daegyu, CEO of Shinhan Life, the Advertising Model Says "Not a Human"

Shinhan Life Advertisement Virtual Influencer 'Rozy' Emerges as a Hot Topic

The fact that the advertising model marking the launch of Shinhan Life, formed by the integration of Shinhan Life Insurance and Orange Life, is a virtual model has become a hot topic. Sung Dae-gyu, CEO of Shinhan Life, and Rozi

[Asia Economy Reporter Oh Hyung-gil] It has become a hot topic that the advertising model marking the launch of Shinhan Life, formed by the merger of Shinhan Life Insurance and Orange Life, is a virtual model.

This virtual model is not only featured in Shinhan Life advertisements but also meets with Sung Dae-gyu, CEO of Shinhan Life, and actively communicates with the public on social networking services (SNS), increasing its recognition.

According to the insurance industry on the 8th, Shinhan Life's new advertising model "Rozy" is a virtual model developed by Cydus Studio X, a content creative company. As Korea's first virtual influencer, Rozy was selected as the exclusive model for Shinhan Life advertisements and has started appearing on various media including TV, buses, and outdoor advertisements since this month.

Rozy first appeared in August last year and currently has over 20,000 followers on Instagram. She has an oriental mask, a tall height of 171cm, a unique fashion sense, and a free-spirited and sociable personality. She has been active in print photo shoots for fashion and cosmetics and has now appeared in TV commercials.

Although a virtual model, she already possesses an identity beyond that of a human. At the age of 22, she enjoys various hobbies such as traveling, surfing, skateboarding, freediving, climbing, and running. She is highly interested in the environment and strives to exert a positive influence as an influencer through activities like the zero-waste challenge.

Virtual Influencer Lil Miquela

Virtual influencers are already actively operating overseas as well.

Representative virtual influencers active worldwide include Lil Miquela, who has 3 million Instagram followers and reached 47th on the Billboard chart through music releases; Shudu, the world's first virtual supermodel; and Imma, Japan's first virtual model.

Virtual influencers secure high competitiveness by being free from the constraints of time and space, and they are rapidly expanding their activities into all areas including fashion, advertising, music, and launching their own brands.

Song Jeong-ho, head of the Shinhan Life brand team, said, "We selected Rozy as the exclusive model for the integrated advertisement to break the existing insurance advertisement formula and approach the MZ generation more closely," adding, "We hope that Shinhan Life's vision to offer a new and amazing life will be well reflected through Rozy."

This content was produced with the assistance of AI translation services.