Dongjak-gu 'Traditional Market Jangbom Live Commerce' Broadcast
Starting from the 6th, live commerce broadcasts will feature ▲Sangdo Traditional Market (6th) ▲Namseong Station Alley Market (7th) ▲Namseong Sagye Market (8th) ▲Seongdae Traditional Market (9th), with four locations participating. The broadcasts will be streamed daily from 3 PM on YouTube 'HCN Local Broadcasting' and 'Local Channel Ch.1 (Dongjak, Gwanak, Seocho Broadcasting).' (YouTube: 70 minutes / TV: 48 minutes)
[Asia Economy Reporter Jongil Park] Dongjak-gu (Mayor Changwoo Lee) will conduct the "Traditional Market Jangbom Live Commerce" broadcast for four days from the 6th to the 9th to revitalize traditional markets amid the spread of non-face-to-face and online consumption culture due to COVID-19.
This project is being promoted according to the "Plan to Create a Non-Face-to-Face Consumption Culture in Traditional Markets," and the district established a legal basis to support traditional markets and alleyway commercial districts through related ordinance amendments in April.
The live commerce broadcasts starting on the 6th will feature four locations: ▲ Sangdo Traditional Market (6th) ▲ Namseong Station Alley Market (7th) ▲ Namseong Sagye Market (8th) ▲ Seongdae Traditional Market (9th). The broadcasts will be aired daily from 3 PM via YouTube's "HCN Local Broadcasting" and "Local Channel Ch.1 (Dongjak, Gwanak, Seocho Broadcasting)." (YouTube: 70 minutes / TV: 48 minutes)
Additionally, some products from each traditional market will be offered in limited quantities during the broadcast with benefits such as ▲ free delivery throughout Seoul ▲ up to 60% discount when using mobile Onnuri gift certificates.
For more detailed information regarding the traditional market live commerce broadcasts, inquiries can be made through the Economic Promotion Division.
Meanwhile, the district plans to invest a budget of 150 million KRW in the second half of this year to support five traditional markets and shopping districts in the area. This includes online live commerce events, ▲ promotional events for using Onnuri gift certificates ▲ development and sales of traditional market-style meal kit products ▲ support for online sales and promotion of traditional markets.
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Kim Jungwon, head of the Economic Promotion Division, stated, "As consumption patterns have shifted to non-face-to-face online methods due to the prolonged COVID-19 pandemic, we will do our best to continuously discover tailored support projects for traditional markets to revitalize the local economy."
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