[New Release] AI Pivoting... "How AI Revitalizes Businesses"

Cases of Domestic and International Companies Using AI
Analog Companies Should Focus on AI Utilization, Not Just AI Technology

[Asia Economy Reporter Sim Nayoung] A book introducing how to utilize AI (Artificial Intelligence) technology for corporate practitioners has been released. Published on the 6th, 'AI Pivoting' is the result of condensing lessons learned from the digital transformation and AI adoption experiences of Korean companies by Kim Kyungjun, Vice Chairman of Deloitte Consulting, and Son Jinho, CEO of Algorithm Labs (an AI practical platform).

Pivoting is a basketball move where a player holding the ball keeps one foot stationary while moving the other foot to change direction to evade an opponent. Recently, the term is used by startups to mean changing direction during business development.

If the business initially conceived by a startup falls short of market expectations during execution, the business direction is reset through pivoting. The authors argue that "existing analog companies feeling limitations in their current business models must also redefine their business direction through 'digital pivoting.'"

The core role of digital pivoting is being carried out by AI. Although there is an abundance of AI-related information, much of it is far from the actual conditions of individual companies trying to establish practical adoption plans. The authors emphasize in the book that "analog companies should focus not on AI technology itself but on AI utilization."

The book includes cases of domestic and international companies seeking realistic digital transformation solutions using AI regardless of size or industry. Through this book, readers will gain practical advice from the field.

This content was produced with the assistance of AI translation services.