Samsung Electronics Unveils 'Bespoke Atelier' App Exclusive for Family Hub Refrigerators

[Asia Economy Reporter Suyeon Woo] Samsung Electronics unveiled the 'BESPOKE Atelier,' an application exclusively for the Family Hub refrigerator, on the 6th.

BESPOKE Atelier is a service that offers a total of 182 art contents, ranging from classic masterpieces to works by emerging domestic and international artists. Users can select content that suits their taste and set it as the cover screen to enjoy it through the Family Hub refrigerator's screen, and it can also be used like an interior picture frame.

This app provides 'art theme content' categorized by various criteria such as year, theme, and artistic movement. Additionally, when playing artworks in viewing mode, explanations of the exhibited works are automatically played as subtitles and voice, allowing users to enjoy a non-face-to-face docent tour in the kitchen.

A Samsung Electronics model is introducing the artwork 'Iljeol No.201010' by artist Ha Tae-im through the Bespoke Atelier, an exclusive application for Family Hub refrigerators, at the Samsung Digital Plaza Gangnam Main Store. Photo by Samsung Electronics

Through BESPOKE Atelier, Samsung Electronics offers world-famous art content such as Van Gogh's "Almond Blossoms" and Vermeer's "Girl with a Pearl Earring" on a regular basis, and has also prepared special exhibitions. Representative exhibitions include 'Nordic Contemporary Art,' composed of works in collaboration with five Nordic artists including Berit Mogensen Lopez and Jan Skacelik; 'Taste of Seoul,' introducing works by four contemporary artists active in Seoul?Jang Hee-jin, Jung Jin-kyung, Kim Sun-woo, and Lee Jung-eun; and 'Dialogue of Colors,' an exhibition in collaboration with Gana Art showcasing works by domestic and international artists.

In particular, 'Dialogue of Colors,' in collaboration with Gana Art, is an online exhibition prepared to introduce artists seeking new ways of communication in the non-face-to-face era. Ten vibrant works by artists Oh Su-hwan, Ha Tae-im, Sung Nak-hee, Ethan Cook, Noh Eun-nim, David Quinn, and Shim Moon-seop, who explore visual effects using diverse colors like BESPOKE colors, are unveiled for the first time through BESPOKE Atelier, and these works can be viewed until August.

Samsung Electronics plans to continuously expand BESPOKE Atelier's content through ongoing collaborations with various domestic and international artists and galleries. BESPOKE Atelier can be downloaded from Family Hub Apps starting from the 6th and supports not only the BESPOKE refrigerator Family Hub released this year but also Family Hub products launched since 2017.

Lim Kyung-ae, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "BESPOKE Atelier, which adds artistic value to refrigerators, reflects recent consumer trends that use the kitchen not only for cooking or dining but for various purposes." She added, "We will continue to strive to expand the differentiated experience unique to BESPOKE Family Hub, which matches not only design and functionality but also artistic tastes."

This content was produced with the assistance of AI translation services.