KleanNara Launches 'KleanNaraSeo, Let's Klearit' Campaign

'KleanNara, Let's Klearit' campaign introduction image. [Photo by KleanNara]

[Asia Economy Reporter Kim Jonghwa] Household goods company Kkaekkeutnara is conducting the 'Kkaekkeutnara-seo, Let's Kkaerit' campaign with a differentiated concept.

This campaign adds elements of emotion and fun to the brand's message that Kkaekkeutnara will create a healthy and clean world to protect our precious daily lives.

On the 'Kkaekkeutnara-seo, Let's Kkaerit' campaign page, the 'KkaekkeutRUN' game offers fun, the 'Shining Daily Stories' provide touching stories about precious daily lives that Kkaekkeutnara wants to protect, and 'Becoming Close Friends' shares various events and news from Kkaekkeutnara.

In particular, the KkaekkeutRUN game allows players to choose one member of the Kkaemilli family, the representative characters of the Kkaekkeutnara brand, to defeat elements that disrupt precious daily life using Kkaekkeutnara products. Since this past year was one where the small preciousness of daily life was deeply felt, Kkaekkeutnara humorously expresses the message of protecting customers' daily lives from elements that threaten their safety.

The touching brand film, Shining Daily Stories, is also released. It contains the story of the brand that has always protected customers' precious daily lives since the launch of the Kkaekkeutnara brand in 1997. The video can be viewed on the campaign page and Kkaekkeutnara's official YouTube channel.

A Kkaekkeutnara representative said, "We planned this campaign to deliver the brand story and message to consumers in a more familiar and pleasant way," adding, "We want to become a brand that actively communicates with customers through various channels and protects their precious daily lives."

This campaign runs until the 10th of next month, and participation is possible on the Kkaekkeutnara campaign site. News about Kkaemilli appearing in KkaekkeutRUN can be checked through Instagramtoons on the official Instagram channel.

This content was produced with the assistance of AI translation services.