GS25 Launches Health-Boosting Lunchbox 'Tongminmul Jangeo Deopbap'... 30% Discount for First Customers

Grilled Whole Fresh Eel Rice Bowl sold at GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 5th that it will launch a premium health-boosting lunchbox, ‘Tongmin Mul Jangeo Gui Deopbap’ (Grilled Whole Freshwater Eel Rice Bowl), on the 6th to celebrate the upcoming Chobok (the first of the three hottest days in summer).

The Tongmin Mul Jangeo Gui Deopbap features a whole freshwater eel grilled with a special soy sauce marinade placed on top of shiitake mushroom rice, complemented by side dishes such as perilla leaves, pickled ginger, and fresh wasabi to enhance the eel’s flavor. Priced affordably at 9,900 KRW, well below the market price which exceeds 10,000 KRW, a limited quantity of 1,000 units will be available for pre-order through the The Pop app with a 30% discount on a first-come, first-served basis.

GS25 is also running a promotion until the end of this month where customers purchasing two representative Boknal (summer heat wave) menu items, Yours Hanmari Samgyetang (whole chicken ginseng soup) and Yours Banmari Samgyetang (half chicken ginseng soup), with NH Nonghyup Card will receive 50% cashback on the payment amount (up to 10,000 KRW per person). Additionally, during the Chobok period (July 10-12) and Jungbok period (July 20-22), Thonsal Chicken will be sold at half price.

Meanwhile, GS The Fresh will hold a 1+1 event on Wando abalone from July 7 to 13. Additional price discounts will be applied when purchasing with affiliated cards.

A GS Retail official said, "We introduced these health-boosting food products and promotions to help recharge the energy of people exhausted by COVID-19 and the heatwave," adding, "Reflecting the recent trend of preferring convenient health foods, we have focused on health-boosting lunchboxes and health-boosting HMR (Home Meal Replacement) as key products."

This content was produced with the assistance of AI translation services.