Recruitment of Participants for Jongno-gu 'Hanbok Club Bokdong-i,' a Traditional Culture Head Family

As part of the '2021 Jongno Hanbok Festival' scheduled for this October... Applications are open until the 7th of this month; groups of 4 or more can apply... Selected participants will receive monthly awards for outstanding clubs, support with quarantine supplies, and festival MD product gifts.

[Asia Economy Reporter Jongil Park] Jongno-gu (Mayor Kim Young-jong) is accepting applications for participation in the 'Hanbok Club Bokdong-i,' who will wear beautiful traditional Korean clothing and explore every corner of the district, as part of the 2021 Jongno Hanbok Festival project until the 7th.

The nickname for the Hanbok club, ‘Bokdong-i,’ will start in July and continue until October this year, with members wearing Hanbok, the ethnic traditional clothing representing Korean culture, at least once a month, strolling through local landmarks and enjoying special moments.

Benefits of participation include monthly selection of outstanding clubs with prizes of 150,000 KRW for 1st place, 100,000 KRW for 2nd place, and 50,000 KRW for 3rd place. Additionally, participants will receive quarantine supplies such as masks and hand sanitizers useful for local travel. They will also be given priority participation opportunities in programs related to the Jongno Hanbok Festival, a small amount of refreshments, and official festival MD products.

Selected participants must submit a monthly activity report including their plans, impressions, and photos, and participation in the 2021 Jongno Hanbok Festival scheduled for October 9th and 10th is mandatory.

Applicants must be interested in Hanbok and cherish it, forming a club of four or more members to apply.

To apply, download the form from the Jongno Hanbok Festival website, fill it out, and submit it via email to the person in charge at hanbok@jfac.or.kr. The selection results will be announced on July 9th.

For more details about the Hanbok club ‘Bokdong-i,’ please refer to the Jongno Hanbok Festival website or contact the Hanbok Festival Secretariat.

Meanwhile, Jongno-gu, the representative district of traditional culture in Korea, has been steadily working to revitalize Korean culture since the 5th local government term. It is promoting various projects to break away from the old and stale image of traditional culture, emphasizing that it can be enjoyable and fresh, and strengthening the self-sustainability of Korean culture.

Since 2013, Jongno-gu has been practicing wearing Hanbok by operating a monthly ‘Staff Hanbok Wearing Day,’ and since 2016, it has been leading efforts to widely promote the beauty of Hanbok through the ‘Jongno Hanbok Festival.’ The festival, which embodies Jongno-gu’s efforts to lead Han culture content, was selected as a nurturing festival by the Ministry of Culture, Sports and Tourism in 2018.

To promote Hanbok revitalization policies, the ‘Gopda Hanbok Experience Center’ was opened in 2017, offering Hanbok repair programs and education on wearing traditional clothing properly. In 2018 and 2019, ‘Proper Wearing of Our Clothes, Hanbok Forums’ were held to raise public interest in Hanbok.

This year, the traditional cultural space Mugyewon hosted the ‘Hanbok Upcycling Art Exhibition’ and the ‘Jongno Hanbok Talk Concert’ commemorating the 2021 Spring Hanbok Culture Week designated by the Ministry of Culture, Sports and Tourism, both receiving positive responses.

The talk concert, themed ‘Hanbok, Coexistence,’ was designed as a serious and enjoyable discussion aiming for the normalization of traditional clothing in daily life, discussing an integrated direction considering the authenticity and popularity of Hanbok.

Notably, actress and singer Jeon Hyo-sung appeared, attracting significant attention.

Mayor Kim Young-jong said, “We have consistently shown interest and efforts to widely promote the excellence and beauty of our beautiful traditional clothing. We plan to continue implementing various related programs and projects to enhance the self-sustainability and capabilities of traditional Hanbok.” He added, “We hope many people interested in club activities that involve wearing Hanbok and taking special trips around Jongno will apply.”

This content was produced with the assistance of AI translation services.