Yanolja Invests 26 Billion KRW in Peak Season Marketing... "Largest Scale Ever"
Yanolja Launches 'Nationwide Play-Tech Project' This Summer
Investing 26 Billion KRW... "Strengthening Position as Leisure Super App"
![Leisure platform Yanolja announced on the 5th that it will carry out the "National Play Tech Project," investing a total of 26 billion KRW during this summer's peak season. <br>[Photo by Yanolja]](http://www.asiae.co.kr/news/img_view.htm?img=2021070508290018985_1625441340.jpg)
Leisure platform Yanolja announced on the 5th that it will carry out the "National Play Tech Project," investing a total of 26 billion KRW during this summer's peak season.
[Photo by Yanolja]
[Asia Economy Reporter Lee Junhyung] Leisure platform Yanolja announced on the 5th that it will invest a total of 26 billion KRW in the "National Noltech Project" during this summer's peak season.
Noltech is a compound word combining "nolda," meaning leisure or play, and "tech," meaning technology. According to the company, it signifies ▲ Yanolja's unique innovative leisure-related technology ▲ leisure investment through various benefits. Yanolja plans to strengthen its position as a global leisure tech company by investing the largest-ever marketing budget until August this year during the peak season.
As part of the project, Yanolja intuitively integrated leisure categories such as accommodation, leisure activities, transportation, and restaurants into one platform through the new campaign "Yanolja Technology." Yanolja plans to increase awareness as a leisure "super app" through various channels including TV, online, and outdoor advertisements.
Various benefits will also be provided during the peak season. Yanolja will hold an event with a 100% winning rate, offering rewards of up to 1 million KRW per person daily. Every Thursday at 11 a.m., a first-come, first-served super special promotion targeting accommodations, leisure, and rental cars will be launched. Additionally, a domestic accommodation coupon pack worth 150,000 KRW, usable during July and August, will be issued until the 2nd of next month.
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Yeon Eunjeong, Head of Marketing at Yanolja, said, "We have planned the largest-ever peak season project so that the entire nation can enjoy reasonable and differentiated leisure through Yanolja's innovative technology, services, and benefits," adding, "We plan to solidify our position as a global leisure tech company through various campaigns leading the global leisure market."
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