"Peach Sales Up 30% at Lotte Mart, Surpassing Watermelon as Top Summer Fruit"

A customer is purchasing peaches at Lotte Mart.

[Asia Economy Reporter Lim Chun-han] Peaches are rapidly rising in popularity, surpassing watermelons, the traditional representative summer fruit.

According to Lotte Mart on the 5th, peaches ranked first in summer seasonal fruit sales from July to August last year, with sales volume 46% higher than watermelons. In June this year, peach sales also increased by 30% compared to the previous year.

The increase in single-person and two-person households and the rise of 'homebodies' due to COVID-19 have led to a growing preference for 'small fruits' that can be easily eaten alone rather than large-sized fruits. Additionally, unique varieties such as Shinbi peaches and flat peaches became popular through social networking services (SNS), contributing to the peach's popularity.

Lotte Mart plans to release various peaches so consumers can enjoy different types throughout the season: Cheonbong Excella peaches in the second week of this month, Geobando flat peaches in the third week of next month, and Goesan Daehang Geumbok peaches in the fourth week of next month.

A Lotte Mart representative said, “With the trend of increasing single-person households and the craze for unique fruit varieties, peaches are rapidly emerging as the representative summer fruit. We plan to continue expanding production areas and introducing various varieties to offer seasonal fruits with enhanced marketability.”

This content was produced with the assistance of AI translation services.