OB Beer Feelgood Launches Summer Limited Edition 'Good Package'

[Asia Economy Reporter Seungjin Lee] OB Beer’s Feel Good announced on the 4th that it will launch a summer limited edition ‘Good Package’.

Feel Good’s ‘Good Package’ was created as part of the ‘Good Campaign’ for the summer peak season. The ‘Good Campaign’ was prepared with the intention of providing consumers with a refreshing relief amid the frustrating daily life continuing due to COVID-19.

This limited edition package features designs using phrases incorporating the brand’s official character ‘Pilgu’ and the last syllable of the brand name, ‘Good.’ Messages targeting the MZ generation (Millennials + Generation Z) stand out, such as ‘Corona, go away-good,’ ‘Stop meddling-good,’ and ‘Sometimes, no plan is the right plan-good.’

Feel Good’s ‘Good Package’ is scheduled to be sequentially stocked in convenience stores and large supermarkets nationwide starting from the 5th. Feel Good will officially launch the ‘Good Campaign’ beginning with the release of the ‘Good Package’ this summer. Through various consumer participation contents such as SNS events soliciting stories on specific themes and live broadcasts with influencers, the brand plans to continue communication with its core consumer base, the MZ generation.

The Feel Good brand manager said, “We planned this limited edition package to deliver Feel Good’s witty messages of luck to consumers exhausted by the prolonged COVID-19 situation,” adding, “We hope many consumers enjoy the refreshing ‘Feel Good’ time through this summer limited ‘Good Package.’”

This content was produced with the assistance of AI translation services.