The Food Service Industry Actively Markets Health-Boosting Foods Ahead of Chobok

Photo by Lotte Homeshopping

[Asia Economy Reporter Moon Hyewon] The dining industry is immersed in various health food marketing campaigns ahead of Chobok, the first of the three hottest days in summer.

According to the industry on the 3rd, Lotte Home Shopping will focus on selling convenient health foods such as Samgyetang from famous restaurants and health supplements that help boost immunity from the 6th to the 9th, ahead of Chobok.

In the first half of this year, Lotte Home Shopping's orders for ready-to-eat meals increased by 20% compared to last year, and last month, it achieved high sales performance with about 30,000 sets of seasonal summer foods such as Naengmyeon ordered, totaling 1.5 billion KRW in order amount.

Lotte Home Shopping is targeting customers who want to enjoy health foods at home due to COVID-19 ahead of Chobok, focusing on selling high-quality convenient health foods such as famous restaurant Samgyetang and barley gulbi by veteran culinary researchers through TV and mobile channels.

Photo by Hanchon Seolleongtang

Hanchon Seolleongtang is offering discounts on its representative health menus through a promotion called "49 Days of Overcoming Summer" until the 18th of next month.

Health food menus include ‘Sohanmari Hanchontang,’ made with nutrient-rich ingredients such as brisket, beef head meat, ox knee cartilage, and ginseng; ‘Samgye Seolleongtang,’ which appropriately applies Seolleongtang broth to Samgyetang; ‘Doganitang,’ made by simmering collagen-rich ox knee cartilage; and ‘Kkorigomtang,’ made with beef tail rich in vitamins and minerals.

These menus can be enjoyed at a price discounted by 3,000 KRW from the original price during the event period.

Additionally, the recently released ‘Nurungji Banmari Samgyetang,’ which contains half a domestic chicken and savory scorched rice, is also available at a 1,000 KRW discount.

This content was produced with the assistance of AI translation services.