Aero K's 'Genderless Uniform' Wins Bronze at Epiaward Korea
[Asia Economy Reporter Dongwoo Lee] Aero K announced on the 2nd that its 'Genderless Uniform,' unveiled last year, won the bronze award in the 'David vs. Goliath' category at the '2021 EPI Awards Korea' marketing ceremony.
The EPI Awards began in the United States in 1968 and are currently held in 51 countries. The awards are characterized by evaluating advertising campaigns based on their efficiency in achieving marketing objectives.
The EPI Awards Korea is a ceremony held for marketing campaigns executed in Korea and is distinct from the international awards. The 'David vs. Goliath' category is for newly launched brands competing among large corporations or well-known brands within the industry.
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Kim Sangbo, Head of Marketing, explained, "We received the award through the genderless uniform that broke away from the fixed notions of flight attendant uniforms maintained by existing airlines," adding, "We challenged ourselves with an innovative uniform that minimizes gender distinctions."
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