Japanese restaurant 'Sushi Mer' (Photo by Haevichi Hotel & Resort).

Japanese restaurant 'Sushi Mer' (Photo by Haevichi Hotel & Resort).

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[Asia Economy Reporter Yuri Kim] Haevichi Hotel & Resort announced on the 2nd that it will open a premium Japanese restaurant, 'Sushi Mer,' in Jongno, Seoul.


Haevichi stated, "'Sushi Mer' focuses on the basics using high-quality ingredients to present authentic Japanese sushi that highlights the original taste, texture, and flavor. It offers an omakase menu carefully selected by the chef with the finest ingredients sourced daily from production areas."


Chef Dongsoo Lee, who leads Sushi Mer, said, "I believe the most important element is the foundational shari (rice), so I researched extensively to create the optimal shari that best suits the neta (fish). We paid close attention to ensure that none of the vinegar, neta, or soy sauce stands out excessively, achieving harmony even at the moment of swallowing."


Sushi Mer also put great effort into its champagne and sake selection, which pairs well with authentic Japanese cuisine. The beverage list includes about 13 types of champagne ranging from 100,000 KRW to 1,000,000 KRW, as well as over 80 varieties of premium sake, wine, and Japanese soju that are hard to find elsewhere.


The interior emphasizes the natural texture of materials. The main sushi counter wall is adorned with works by ceramic artist Moon Pyeong, who expressed lines by repeatedly stacking earthen walls. A 9-meter-long sushi counter was made using natural hinoki wood imported from Japan. Hinoki wood is also used throughout the walls, allowing guests to enjoy a subtle woody fragrance.


Sushi Mer operates from Monday to Saturday, serving lunch from 12 PM to 3 PM and dinner from 6 PM to 10 PM. There are a total of 35 seats, including a special sushi counter room.



Meanwhile, Haevichi Hotel & Resort operates American dining 'Michael by Haevichi,' authentic Chinese restaurant 'Jungsim,' and premium Korean restaurant 'Suwun' within the same building, Centro Polis, a prime office building in Jongno.


This content was produced with the assistance of AI translation services.

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