Hyundai Motor and Kia Perform Well in June Sales... Exports Drive Growth (Comprehensive)

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Company and Kia have announced favorable sales results for June. Although domestic sales were sluggish due to the shortage of vehicle semiconductors, exports increased significantly, driving overall sales.

Hyundai Motor announced on the 1st that it sold 354,409 units last month, a 14.4% increase compared to the same period last year. Compared to the same period last year, domestic sales decreased by 18.3%, while overseas sales increased by 26.5%.

Due to the semiconductor shortage and other factors, domestic sales decreased by 18.3% compared to the same period last year, with 68,407 units sold. Sedans sold a total of 21,630 units, including 9,483 units of Grandeur, 6,127 units of Sonata, and 5,973 units of Avante.

Recreational Vehicles (RVs) sold a total of 17,557 units, including 4,964 units of Palisade, 3,338 units of Tucson, and 2,780 units of Santa Fe. The dedicated electric vehicle Ioniq 5 sold 3,667 units, and the hydrogen fuel cell vehicle Nexo sold 751 units, achieving a cumulative domestic sales of 15,123 units.

Nexo surpassed 10,000 cumulative domestic sales in October 2020, two years and seven months after its launch in March 2018, and exceeded 15,000 units eight months later. Porter recorded sales of 9,208 units, Staria sold 4,304 units, and medium-to-large buses and trucks sold 2,704 units.

The premium brand Genesis sold a total of 12,905 units, including 5,357 units of G80, 4,138 units of GV70, and 2,070 units of GV80.

In overseas markets, Hyundai sold 286,002 units, a 26.5% increase compared to the same period last year. The increase in sales was influenced by the base effect caused by COVID-19. A Hyundai official stated, "We will continue proactive risk management efforts in each region to respond to ongoing crisis situations such as concerns about the resurgence of COVID-19," and added, "We will do our best to ensure the successful global sales of major new vehicles."

Kia Sales Increase by 20.2%

During the same period, Kia sold 253,592 units, a 20.2% increase compared to the previous year.

In the domestic market last month, sales decreased by 17.9% compared to the same month last year due to the semiconductor shortage and other factors, with 49,280 units sold. The most sold vehicle domestically was the Carnival (6,689 units), marking the 10th consecutive month as Kia's top monthly seller.

Passenger models sold a total of 21,805 units, including 5,835 units of K5, 5,473 units of K8, 3,349 units of Morning, and 3,223 units of Ray. RV models, including the Carnival, sold a total of 21,272 units, with 6,081 units of Sorento and 4,071 units of Seltos. Commercial models sold a total of 6,203 units, including 5,929 units of Bongo III, along with buses and trucks.

Overseas sales in June recorded 204,312 units, a 35.4% increase compared to the same month last year. The rise in overseas sales was mainly due to the base effect caused by the sales slump during the COVID-19 pandemic last year.

By model overseas, the Sportage became the best-selling model with 29,719 units sold, followed by K3 with 21,597 units and Seltos with 20,609 units.

A Kia official stated, "Although management uncertainty has increased due to the resurgence of COVID-19, we will strengthen sales momentum by leading with competitive new models such as the dedicated electric vehicle EV6, K8, and the 5th generation Sportage."

This content was produced with the assistance of AI translation services.