Binggrae Banana Flavored Milk Wins 3 Categories at the 'Effie Awards'

[Asia Economy Reporter Lim Hye-sun] Binggrae announced on the 1st that Banana-flavored Milk won awards in three categories at the 'Effie Awards.' The 'Effie Awards' is a marketing awards ceremony that evaluates effective marketing activities, which started in the United States in 1968.

Banana-flavored Milk received the Gold Award in the 'Public Interest Brand Category,' the Silver Award in the 'Brand Experience Category,' and the Bronze Award in the 'Food Category.' It was also a finalist in the 'Branded Content Category.'

Last year, Banana-flavored Milk conducted an eco-friendly campaign encouraging separate disposal. The 'Danji Washing Machine,' which automatically cleans the Banana-flavored Milk container after it is emptied, demonstrated the separate disposal method in a fun and intuitive way, receiving positive responses. Additionally, through the 'Danji Laundry' opened in Seongsu-dong, where consumers could directly experience the 'Danji Washing Machine,' various eco-friendly messages were delivered.

The message about separate disposal from Banana-flavored Milk is not limited to the 'Danji Washing Machine.' Banana-flavored Milk produced the 'Bunbastick,' a tool that makes separate disposal easier, through two rounds of crowdfunding. Furthermore, all proceeds from the crowdfunding were donated to environmental organizations.

This content was produced with the assistance of AI translation services.