Luxury Lifestyle Edit Shop 'Genesis Boutique' Opens
Editorial Format Website... Accessible to Anyone After Signing Up
[Asia Economy Reporter Yu Je-hoon] Genesis brand announced on the 1st that it has opened 'Genesis Boutique,' an integrated online shopping mall offering customized premium products and services for customers.
Genesis Boutique is an editorial-style website that expands and reorganizes the existing membership mall, which was mainly operated around brand goods, by selecting products suitable for customers' tastes and the mall's concept and selling them along with stories. Anyone can use it by signing up as a member.
For Genesis vehicle purchasers, after signing up and logging into the site, vehicle information is automatically linked, allowing them to receive personalized service proposals such as membership privilege services, delivery customer gifts, insurance product applications within 30 days of delivery, and member-exclusive discounts.
Additionally, Genesis Boutique operates a 'by Genesis' category that delivers products related to the Genesis brand's spaces and cultural activities along with stories. The scrap leather accessories sold in this category are presented in collaboration with the young leather workshop Hebitz, inspired by the fact that 40-50% of the leather used to make car seats is discarded. These items utilize premium seat leather scraps from the G90 vehicle.
Moreover, Genesis Boutique runs 'Lifestyle Directing by Kinfolk,' introducing various brands and designers' products through a strategic partnership with the global lifestyle magazine 'Kinfolk.'
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A Genesis official stated, "We opened 'Genesis Boutique' to share the lifestyle that Genesis pursues close to customers' daily lives and to discover and provide valuable things to customers," adding, "We hope Genesis Boutique will serve as a luxury lifestyle curator and editorial commerce, bringing positive changes to customers' daily lives."
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