Lotte Hotel Joins the 'Children's Traffic Safety Relay Challenge'
Kim Hyun-sik, CEO of Lotte Hotel (center), participated in the 'Children's Traffic Safety Relay Challenge' with employees.
View original image[Asia Economy Reporter Lim Chun-han] Lotte Hotel announced on the 1st that CEO Kim Hyun-sik participated in the 'Children's Traffic Safety Relay Challenge.'
The Children's Traffic Safety Relay Challenge is a public participation campaign initiated by the Ministry of the Interior and Safety in December last year to establish a culture prioritizing the prevention of traffic accidents and protection of children in school zones. Participants share photos taken with the children's traffic safety slogan "Stop at 1 step! Look both ways at 2 sides! For 3 seconds! Prevent 4 dangers!" on SNS and nominate the next participant.
CEO Kim joined the challenge upon the nomination of Ko Won-seok, CEO of Lotte Resort. He nominated Nam Ki-cheon, CEO of Multi Asset Management, Park Ki-hoon, CEO of SM Line, and Ryu Young-jae, CEO of Sustainvest, as the next participants.
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CEO Kim said, "I am very honored to participate in this meaningful campaign for the safety of children who will lead the future," and added, "All employees of Lotte Hotel will actively participate in practicing traffic safety so that a mature traffic culture is established and children can enjoy a safer daily life."
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