Paldo Collaborates with Apparel Brand for Unique Partnership... Limited Edition 'Wang Ttukgeong Hat' Released

Paldo is partnering with the clothing brands Mr. Street and Supmol to release two limited-edition baseball caps starting from the 30th. (Photo by Paldo)

[Asia Economy Reporter Seungjin Lee] Comprehensive food company Paldo is unveiling the ‘Wangttukdeong Moja’ inspired by the ‘Wangttukdeong hat customers.’ This hat merchandise is the second collaboration since 2017 with HAT’S ON.

On the 30th, Paldo announced that it will release two limited-edition ball caps in collaboration with clothing brands Mister Street and Supmol.

The merchandise production was inspired by a single photo. Last year, a woman wearing a white hat eating Wangttukdeong became a hot topic after the soup touched the edge of her hat’s brim, staining it. To find the person known to the public as the ‘Wangttukdeongnyeo,’ Paldo held a social media (SNS) event and met the person who personally verified herself, gifting her the previously released Wangttukdeong hat along with the new product.

The new Wangttukdeong hat features a design on the front brim reminiscent of ramen soup. Mister Street and Supmol each interpreted and expressed the look of the soup soaking in their own way. Both versions have a crown-shaped logo symbolizing Wangttukdeong embroidered in the center of the ball cap as a focal point. The merchandise is available for purchase on the official online malls of each clothing brand. Customers who purchase the hat will receive Wangttukdeong as a free gift. Sales start on the 30th with limited quantities.

Kim Myungwan, Paldo brand manager, said, “The story of the ‘Wangttukdeongnyeo,’ which became a hot topic in online communities last year, was fun, so we planned this merchandise. We will continue to communicate with customers through marketing activities that bring joy.”

This content was produced with the assistance of AI translation services.