Samyang Foods Launches New Product 'Jjajangirago'

[Asia Economy Reporter Lim Hye-sun] Samyang Foods announced on the 30th that it will launch a new product called 'Jjajangiraguyo'.

'Jjajangiraguyo' is a product inspired by the European dish 'Rag?', which is made by simmering vegetables, meat, and other ingredients for a long time. The company explained that the savory taste of vegetables seeps into the jjajang, allowing consumers to enjoy the rich flavor of smooth jjajang without getting tired of it.

Additionally, the product features dual-composite noodles to differentiate the noodles. The dual-composite noodles, made using Samyang Foods' unique handmade noodle-making method that simultaneously extrudes noodles of different thicknesses and crosses them during the noodle forming process, combine thick and thin noodles, reminiscent of the uneven texture characteristic of handmade noodles.

The price is 1,300 won.

Samyang Foods plans to actively target the steadily expanding domestic jjajang ramen market with this new product. In fact, the domestic jjajang ramen market size has rapidly grown from 200 billion won in 2018 to 300 billion won last year. Samyang Foods intends to diversify its existing jjajang ramen product lineup centered on the long-selling product Jjajjaroni to expand domestic sales and market share.

This content was produced with the assistance of AI translation services.