Woori Financial Capital Achieves 'Consumer-Centered Management' Certification for 6 Consecutive Times

Yoon Beom-geun, Head of Customer Satisfaction Team at Woori Financial Capital (right), is taking a commemorative photo with Kim Jae-shin, Vice Chairman of the Fair Trade Commission, on the 29th at EL Tower on Gangnam-daero, Seoul, during the '2021 First Half Consumer-Centered Management (CCM) Certification Award Ceremony'.

[Asia Economy Reporter Ki Ha-young] Woori Financial Capital announced on the 29th that it has received the 'Consumer-Centered Management (CCM)' certification for the sixth consecutive time, the first in the credit finance industry.

The CCM certification is a nationally accredited system that evaluates whether a company organizes all its management activities around consumers and continuously improves related management activities. It is evaluated by the Korea Consumer Agency and certified by the Fair Trade Commission, with re-certification evaluations conducted every two years. In the CCM evaluation for the first half of this year, a total of 11 companies, including Woori Financial Capital, received certification after review by the CCM Certification Review Committee.

Park Kyung-hoon, CEO of Woori Financial Capital, said, "Recognizing that capital customers are also customers of Woori Financial Group, all employees will continue to do their best to practice consumer-centered management by providing products and services tailored to the customers' perspectives."

As a result of practicing consumer-centered management, since the introduction of CCM in 2010, Woori Financial Capital has continuously improved its handling of external consumer complaints. In the first quarter of 2021, managed claims increased by 9.1% to 22,964 cases compared to 2019, but external complaints decreased from 21 cases to 15 cases.

A Woori Financial Capital official stated, "Since launching as Woori Financial Capital this January, we have focused our attention and capabilities on internal control and consumer rights protection," adding, "We have also changed the organizational structure by separating the Chief Customer Officer (CCO) from the Sales Headquarters to become a compliance officer and establishing a Consumer Protection Team."

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