Gangjin Premium Celadon Online Auction, 21,566 Views, Winning Bid 24.34 Million KRW

Starting Twice-Monthly Online Auction for Used Items via Onbid Website

So Far, 19 Items Sold with a 151% Success Rate, Gaining Significant Interest

Gangjin Premium Celadon Currently Being Auctioned Online (Photo by Gangjin-gun)

[Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su] Gangjin County in Jeonnam is gaining great popularity nationwide as the "Gangjin Premium Celadon Auction," which shifted online due to the prolonged COVID-19 situation, attracts widespread attention.

According to the county on the 29th, the Gangjin Premium Celadon Auction, which was held at Saejae and the Goryeo Celadon Museum until last year, is now conducted through the Onbid website due to the impact of COVID-19. It is held twice a month, starting at a 50% discounted price, and the highest bidder wins the auction.

The auction performance, having conducted nine online auctions recently, shows participation enthusiasm as strong as that of on-site auctions. So far, a total of 19 pieces have been sold, recording 21,566 total views. The winning bid price is 24.34 million KRW, which is 151% of the initial starting price of 16.23 million KRW.

Mr. Kim from Goseong, Gangwon-do, who learned about celadon for the first time through the recent online auction, won the bid for a celadon inlaid cloud and crane pattern bottle at 880,000 KRW, personally visited Gangjin to receive it, and was so impressed by the artistry of Goryeo celadon after viewing several works at the hanok sales hall that he made additional purchases.

This achievement has greatly contributed to increasing accessibility for the general public to celadon, which is close to the concept of cultural heritage, by adding the method of "auction," and has also significantly contributed to expanding county revenue along with the great interest of celadon enthusiasts, resulting in high promotional effects.

Based on the results of the online auction, the county plans to analyze participants' purchasing tendencies and auction participation strategies to present auctions that buyers prefer more, seeking various measures to further activate the auction amid nationwide interest.

County Governor Lee Seung-ok stated, "Despite the contraction of Gangjin celadon sales due to COVID-19, the interest in Gangjin celadon through online auctions was higher than expected," and added, "I am confident that through the participation of many interested people nationwide, it will play a significant role in revitalizing celadon sales and expanding the base of celadon culture."

This content was produced with the assistance of AI translation services.