Kiturami Boiler, Consumer Recommended Brand No.1 for 5 Consecutive Years

Highest score in both Customer Index and Social Index, total score 78.3 points, ranked 1st in the home boiler sector
Eco-friendly boiler sales proportion rapidly grew from 45% in 2019 to around 80% last year

Kiturami Boiler has been selected as the 'Most Recommended Brand by Consumers' for five consecutive years.
[Photo by Kiturami]

[Asia Economy Reporter Kim Jong-hwa] Kiturami Co., Ltd. announced that Kiturami Boiler was selected as the No. 1 brand in the home boiler category for five consecutive years in the '2021 Consumer Recommended Brand Index (KBRI)' survey released by Korea Management Association Consulting (KMAC) on the 29th.

The 'Consumer Recommended Brand Index (KBRI)' is an index model that evaluates brand value based on the level of consumer brand recommendation. It consists of a 'Customer Index,' which surveys consumer brand recommendation intention on a 5-point scale, and a 'Social Index,' which reflects positive and negative evaluations made online. The comprehensive index, calculated by combining the two indices, selects the brand with the highest score as the No. 1 in each industry sector.

The Customer Index survey was conducted through one-on-one interviews over three months starting from October last year. A total of 11,900 male and female consumers aged from their teens to their 50s from Seoul and six major metropolitan cities participated in the survey. The Social Index was calculated by investigating and analyzing online posts on SNS, communities, and other platforms over eight months from August last year.

Kiturami Boiler received high evaluations in both the Customer Index and Social Index, recording a total score of 78.3 points, surpassing competing brands to be selected as the No. 1 in the home boiler category.

Kiturami is leading the transition of the domestic boiler industry into an eco-friendly and hyper-connected era by pioneering the development of high-performance eco-friendly boilers equipped with advanced information and communication technology.

Last year, the company differentiated its products with the 'Geokkuro NEW Condensing Premium,' which combines the highest level of thermal efficiency, fine dust reduction performance, hot water supply capacity, and advanced ICT such as the Internet of Things (IoT) and Artificial Intelligence (AI).

Thanks to the launch of the 'Geokkuro NEW Condensing Premium Gas Boiler,' Kiturami nearly doubled the sales share of eco-friendly condensing boilers from 45% in 2019 to about 80% last year. In the eco-friendly boiler distribution project promoted by the Ministry of Environment last year, Kiturami supplied about 130,000 units out of the total 360,000 units, achieving a high market share of 36%. This year, the company plans to supply more than 90,000 units out of 230,000 units, aiming for a 39% market share.

This product applies the highest-spec IoT indoor thermostat 'NCTR-100WIFI' as a standard option, allowing users to control the home boiler via smartphone or operate it by voice through AI speakers. Up to four mobile devices can be connected to one boiler.

A Kiturami official said, "It is a great honor to be selected as the No. 1 home boiler brand for 23 consecutive years in the 'Korea Brand Power Index (KBPI)' and for five consecutive years in the 'Consumer Recommended Brand Index (KBRI),' both of which are highly credible brand evaluation indices. We will strive to provide products and services worthy of the status as Korea's No. 1 boiler brand."

This content was produced with the assistance of AI translation services.