Chairman Kim Jeong-tae Turns Idea into Reality... Hana Bank Launches 'Aibuja App'

Developed Based on Ideas Directly Proposed by Chairman Kim Jeong-tae. Patent Application Currently Underway
'Pair-App' Based Platform Enjoyed Together by Generation X and Z

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 29th that it has launched the experiential financial platform for Generation Z, 'Ibuja App,' targeting Generation Z and their parents. The app was developed based on an idea directly proposed by Hana Financial Group Chairman Kim Jung-tae, and a patent application for the business model is currently underway.

This app is a 'pair-app' based platform where Generation Z children and Generation X parents each install the app on their mobile phones and experience financial activities based on the 'allowance' exchanged via mobile, allowing both generations to enjoy the experience of becoming wealthy together.

Even those who have not previously transacted with Hana Bank can sign up without age restrictions as long as they can verify their identity via their own mobile phone. Children under 14 years old can also join after going through a verification process with parental consent via the parent's mobile phone. Children can invite parents, and parents can invite children to become an 'active family.' In addition to parents, matching with relatives such as grandparents, aunts, uncles, and teachers is also possible.

‘Child members’ can use financial functions such as ▲ Saving (allowance, part-time job, savings) ▲ Spending (payment, remittance, ATM withdrawal) ▲ Growing (stock investment experience) ▲ Sharing (donation), as well as content like ▲ Wealth MBTI ▲ Ideal investment type ▲ Economic knowledge quizzes through this app. Parent members can easily send allowance to child members via mobile and register regular allowances. Through the 'Saving Together' feature, one parent and one child can save money by matching the same amount once a week on a set day for four weeks, helping to build saving habits.

To spend money in the app, users can conveniently use Mobile Zero Pay at any Zero Pay affiliated stores such as convenience stores, snack bars, and stationery shops. They can also withdraw cash in units of 10,000 KRW up to 300,000 KRW without fees at Hana Bank ATMs. Additionally, parents can buy stocks while children observe the parent’s account to gain stock experience. Child members can request stock purchases or sales from parent members through the stock trading request feature.

Along with this, parent members are provided with the 'Our Child Wealth Potential Index (BQ) Report,' which analyzes the financial habits of child members.

Hana Bank stated, "This app is a new concept platform where Generation Z becomes wealthy, Generation X communicates, and the bank contributes to society," adding, "We hope it becomes a warm platform where Generation Z learns to manage their allowance independently, communicates with family, and joyfully nurtures their dreams of wealth."

This content was produced with the assistance of AI translation services.