"Get Airline Tickets and Prepare for Overseas Travel" CU Launches Singapore Ready Meals

CU model is introducing Singaporean convenience food (Photo by CU).

Singapore Lunchbox, Hamburger, and Sandwich Using Chili Crab Sauce and Kaya Jam
Convenient Meal Purchase and Stamp Collection Customers Entered to Win Round-Trip Air Tickets to Singapore (2 Tickets)

[Asia Economy Reporter Yuri Kim] CU announced on the 29th that it will launch convenient meals featuring representative Singaporean dishes in collaboration with the Singapore Tourism Board and hold an event offering airline tickets to customers who purchase the products.

With growing expectations for the implementation of the 'Travel Bubble,' which allows free group travel between trusted quarantine countries such as Singapore for vaccinated individuals, interest in these countries is also increasing. Singapore, a country where various ethnic groups from China, India, Malaysia, and others coexist, has a developed food culture. Last year, 'Hawker,' a unique food culture developed in Singapore's multicultural society and urban setting, was registered as a UNESCO Intangible Cultural Heritage.

Before the full-scale implementation of the Travel Bubble, CU introduces three types of Singapore convenient meals (lunchbox, hamburger, sandwich) using chili crab sauce and kaya jam, which are considered representative Hawker foods. The product packaging features Merli, the mascot of the Singapore Tourism Board.

The Chili Crab Shrimp Rice Bowl Lunchbox (4,000 KRW) is a product where chili crab sauce is mixed with crab meat fried rice, accompanied by coconut shrimp tempura coated with garlic flakes as a side dish. The Singapore Chili Crab Burger (3,000 KRW) is made with a shrimp patty that preserves a chewy texture, chili crab sauce, and salad. The Singapore Kaya Toast (2,500 KRW) is a product combining whole wheat bread with butter cream and kaya jam.

Before launching the products, CU held a tasting event for Singaporean employees, including the head of the Singapore Tourism Board, and improved the product quality based on the feedback received.

To commemorate the collaboration with the Singapore Tourism Board, CU is holding an event offering airline tickets to Singapore. During July, customers who purchase at least one of the convenient meal products and collect at least one stamp on the membership app Pocket CU will be entered into a draw to win '2 round-trip tickets to Singapore (5 winners),' '30,000 KRW CU mobile gift certificates (50 winners),' and '10,000 KRW CU mobile gift certificates (80 winners).'

The winners of the event will be announced on August 9th on the Pocket CU event page. CU plans to release a second collaboration product in the second half of the year, starting with these three convenient meals.

Jinyoungho, Head of BGF Retail Product Division, said, "Reflecting the growing anticipation for overseas travel, we launched products in collaboration with the Singapore Tourism Board. CU will continue to introduce high-quality convenient meals so that famous dishes from various countries can be enjoyed domestically."

This content was produced with the assistance of AI translation services.